Too Distracted Scrolling to Notice We’re Sinking

In 2025, the world feels perpetually distracted. Elections, wars, AI, celebrity scandals — global attention ricochets between urgency and noise. Today it’s one crisis, tomorrow another. And we all scroll on.

And yet, a slower, more existential threat escalates beneath it all: climate change.

Especially in Southeast Asia, the impacts are already reshaping daily life. I’m guilty of tuning out, and I know many others do the same head-in-the-sand routine when they skim stories about rising temperatures or shrinking icebergs.

If climate change is so serious then why aren’t we acting like it is?

Southeast Asia is on the frontlines of climate risk. Jakarta is sinking by as much as 17 centimetres a year, one of the fastest rates in the world. In Vietnam, over 50% of the Mekong Delta’s land area is projected to face saltwater intrusion by 2050, threatening not just agriculture, but the food security of tens of millions.

Saline intrusion is already choking rice production in the Delta, while intensifying heatwaves and droughts disrupt water supplies. When these come, droughts disrupt water supplies, and you don’t have to be studying GCSE geography like my daughter (who knows more about this than I) to appreciate what then transpires from a biodiversity perspective: that everything is gradually disappearing.

The IPCC (our collective authority on the matter) warns the window to avoid catastrophic change is ‘brief and rapidly closing.’ That’s not hyperbole — it’s scientific consensus. And, still, climate continues to feel like a background hum, rather than breaking news.

The private sector must play a more central role to Southeast Asia’s adaptation and resilience efforts. Governments alone can’t foot the bill or engineer every innovation. Yet, despite growing interest in green investments and carbon markets, engagement remains patchy.

Vietnam’s 2025 Carbon Market Forum and the P4G Summit were welcome steps. These meetings offered the usual fare: policy frameworks, optimistic keynotes, and lots of “roadmaps.” But translating these into real action remains a challenge.

I’ve worked for a long time promoting sustainability and, in particular, getting business to the table however, let’s be honest, when it comes to climate change, aside from a few regional giants and climate-conscious smaller businesses, most private sector entities are still unsure what climate action means for them, or how to act without sacrificing profitability.

So, I think my call to action on this would, ideally, be quite broad (the ownership of the issue should be everyone’s) however it is here is where I think international NGOs (like my former employer CARE) should step in — not as saviours, but as agencies that can help shape the systems that exist within the private sector, and which relate to climate change.

CARE doesn’t treat women’s empowerment and climate action as separate goals. Instead, they have developed programmes that integrate them through market-based, locally led interventions, tackling environmental threats and economic inequality at once.

In Vietnam, for example, HerGreenVenture supports women-led enterprises with training and green finance to adopt low-emission farming and scale sustainable technologies. In Cambodia, CARE also runs community recycling programmes that help women turn waste into income and reduce landfill pollution. And in Thailand, CARE’s eco-tourism projects led by women are creating jobs while preserving forests and coastlines.

What links these diverse initiatives is a belief that resilience is built from the bottom up.

CARE’s core strategy is clear: gender equality isn’t a side note, it’s central. Women, particularly in rural and informal economies, often bear the worst climate shocks while themselves holding the keys to adaptation. Give them access to green finance, leadership roles, and supply chains, and resilience becomes lasting.

We’ve been warned for years, but action has lagged far behind awareness. Climate experts might point to progress — but, from where I sit, I don’t see enough.

If you’re a business leader, why not starting by asking: how is your company contributing to climate adaptation today? Not just ESG compliance, but to real-world impact.

If you’re in government, how about checking the extent to which you are creating the right conditions for innovation, for inclusion, and ultimately for scale?

And, if you’re an INGO or donor, let’s have more discussion about whether you are building systems or simply just running programmes?

We may live in distracted times. I find myself fighting this day-on-day myself. But, distraction doesn’t make the climate crisis less real — if anything it just makes it less seen.

The question is no longer if it’s serious. It’s whether we’ll start acting like it.

Turn Debt into Hope

https://walletgenius.com/loans/why-debt-relief-plans-might-be-better-than-debt-consolidation/

Do you remember much about what you were doing twenty five years ago? Maybe you can recall how you spent that final New Year’s Eve of the 20th century?

Fun fact, that specific NYE, with only an hour left until midnight, I found myself responsible for introducing an old school friend to the woman who turned out to become the love of his life.

Anyway, while some of us were downing drinks and match-making at a bar in South West London, others were galvanizing global attention about world debt, and its impacts on least developed nations. The Jubilee 2000 movement led that charge at the time, their efforts leading to the cancellation of over $130 billion in debt for 36 countries.

A monumental effort which enabled nations to redirect funds toward critical sectors like health and education, offering millions a pathway out of poverty. But, fast forward to 2025, and the call for debt justice still resonates, only things have got worse.

I’ve been working recently with Caritas International, and have come to know about the launch of their “Turn Debt into Hope” campaign, urging the cancellation of unjust and unsustainable debts that, to quote from their website, “hinder nations from investing in their futures.”

From some quick research it seems that, back in 2000, the total external debt for the world’s Least Developed Countries (LDCs) was approximately $150.4 billion. External debt today, for the 31 poorest, high-risk countries, has now topped $200 billion. We’re seeing the highest burden of debt in 30 years.

​This increase means that even more substantial chunks of money from the world’s poorest governments are being diverted away from public sector needs and, instead, allocated to repaying these debts.

When you then consider other ‘crises’ that encroach upon a country’s economy – be it the slow onset ramifications of conflict, or the rapid emergency of an earthquake (much like the one Myanmar experienced a week ago) – it becomes impossible to see how these debts will ever be repaid.

In the aftermath of a crisis, economies dive, job losses occur, inflation prices scupper spending, and a whole myriad of other economic outcomes conspire to spiral a country out of all control.

Waking up this morning to the news of Donald Trump’s sweeping tariffs (which includes a 10% baseline on all imports, and higher rates on key trading partners such as China (34%), the EU (20%) and a whopping 46% here in Vietnam) it is obvious these escalating trade tensions will only lead to market volatility, to fears of a global economic slowdown, and the inevitably unequal impacts of that on so many of the world’s developing countries.

It’s a brutal, cruel economic conundrum, because it is the most vulnerable communities who face the highest threats.

As I’ve been prone to highlight here many times before now, I believe the role of the private sector to be key in these debates. And yet, too often, these conversations happen without the private sector in the room.

That needs to change. Companies are increasingly recognizing that their long-term success is intertwined with the well-being of the communities in which they operate. Engaging with initiatives that promote economic justice, such as “Turn Debt into Hope”, aligns with corporate commitments to Diversity, Equity, and Inclusion (DEI).

By advocating for, and participating in, debt cancellation measures, businesses can play a role in contributing to the creation of more stable and equitable global markets. All of which, ultimately, benefits everyone.

Twenty five years ago, the Millennium Development Goals (MDGs) set out a charter, with a fifteen year timeframe. The MDGs sewed into their narrative this inference about partnership and the role of the private sector, however it’s been a slow process to bring business to the table.

Genuine collaboration takes time, and today we need to keep banging this same drum, hoist up this same flag, and loudly promote why multi-stakeholder collaboration, that includes business, can be instrumental in addressing both immediate financial injustices, while also laying the groundwork for sustainable development.​

The principles that the 2000 Jubilee Campaign champion are more pertinent than ever. We’re experiencing an era marked by economic uncertainty, by geopolitical tensions, and by ongoing climate crises. Debt cancellation is a crucial lever for promoting stability and prosperity, and we cannot wait another quarter of a decade for action in this space.

The children of my old school friend, who met his future wife on New Year’s Eve in 2000, are already in their twenties. Theirs is the generation now grappling with the implications of a world that procrastinated over its responsibilities.

Do please consider donating to any of the organisations currently providing humanitarian assistance to communities in Myanmar affected by the earthquake – here is one.

What next after CSR?

Subscribe to continue reading

Subscribe to get access to the rest of this post and other subscriber-only content.

Placing the future of ‘Partnerships’ in the best hands

A new dawn for partnerships – Bangkok, March 2023

Last week I co-facilitated a training course for UNESCAP (the UN’s Economic and Social Commission for Asia and the Pacific) at the UN headquarters in Bangkok.

This is noteworthy (and the cause of my first post here since May last year) largely because it represents only the second overseas trip I’ve made for work, since I high tailed it out of Laos in March 2020, with hours to spare, before the Vietnamese border police would have had me detained for a fortnight.

Whilst narrowly avoiding being barred for tampering with UN tech equipment in our set up last week (as well as encountering a curious number of delegates who tried to infiltrate our course) the days spent with the 20 participants enrolled on the training was a real privilege, and a further reason for sharing some reflections here.

The course itself – The Partnering Initiative (TPI) Partnership Accelerator – was a distilled version of a longer set of modules that I’d been conducting online, during the pandemic, as an associate of TPI. In engaging previous teams in the content, from international NGOs, through to large corporations, and UN agencies themselves, I’ve come to acknowledge that TPI’s curriculum offers up a comprehensive and water-tight set of insights and tools, to equip most would-be partnership experts out there looking to forge, manage and scale up multi-stakeholder initiatives and collaborations.

Built into our sessions in Bangkok was more than a smattering of theory and frameworks, about how to get the best out of your partnerships, alongside practical exercises and role plays, designed to allow teams to practice such things as negotiation skills, trust building, and experiencing alternative power dynamics.

Last week’s participants had gone through a lengthy application process in order to participate and then, in most cases, had also gone through lengthy journeys from various SIDS (Small Island Development States) in order to physically show up in Thailand.

Fiji, Mauritius, Seychelles, Palau, Kiribati, New Caledonia, Solomon Islands, Papua New Guinea and Timor-Leste were all represented in some form, during our two days – a constellation of countries covering some of the planet’s most diverse and distributed societal eco-systems.

There are 58 SIDS in total, and one of the resounding pieces of encouragement, that I took away from those engaged in last week’s training, was the appetite and energies they told us their country’s young people felt about the array of sustainability issues that the UN, and others, have carved out across the existing SDGs (Sustainable Development Goals).

I was struck not just by the talent and inputs and experiences shared in the room during our course, but by how motivated each participant was to take their knowledge and learning from the course back to their home countries and to disseminate this wider.

Young people, it was made clear, either still studying, or launching their careers in SIDS, hold the key, in so many ways, to unlocking and unleashing the real power that true partnership-working possesses, when it comes to addressing the world’s most pertinent of social and environmental crises.

All too often, cultural and historical norms predominantly practiced by older generations, hold back progress in society. Progress, for example, towards enabling more girls to have access to education. Progress towards offering more inclusive opportunities for local communities to benefit from national and international supply chains. Towards a future where land rights are equally distributed and acknowledged, where political spaces incorporate more voices from those all too often marginalised, where the resources and the influence of the private sector are leveraged in a more equitable way, namely one which benefits the world’s informal economies.

These outcomes, and many more, were the talk of our sessions in Bangkok, and these issues deserve more airtime beyond a brief training course.

From our participants last week we heard that these are issues which should be built more rigorously into school curricula. Their importance is such that we cannot rely on those in current positions of power, set as they often are in their own ways, and blinkered to emerging societal trends, to be the “changemakers” or the “catalysts of change” that they so often label themselves.

It is young people, either of school or university age, or of working age, with whom these issues most resonate.

Tomorrow’s leaders will carry the can for many of the mistakes made since the concept of “partnership” was broadly incorporated into development jargon. Some people in development circles will say partnerships have always been around, but it was, perhaps, only really at the UN’s 1992 Rio Conference on Environment and Development that the concept of multi-stakeholder partnerships was first coined in a serious way.

In the 30 years since, we’ve seen some admirable attempts to model partnership working. However, we’re just skimming the surface of what I believe can be achieved.

TPI have been hard at it, consulting, designing, sharing and teaching thousands of practitioners since they took on this gauntlet almost 20 years ago. I admire them for that, and for what they have carved out in this space. They are leading the charge.

It is, however, in the hands of the younger generation, in my opinion, where we should be increasingly targeting investments, resources and opportunities to build even wider and deeper the ‘know-how’ about what partnering can achieve, and how it can be done even better. And, on a scale that we’ve never seen before.

Quality over quantity: taking a new approach to partnering

The adage about “quality over quantity” is, perhaps, a useful moniker to attach to the behaviour of much of what has defined the last 30 years of Western society. If only more people invested less on satisfying their own need to consume and amass money.

I remember Oxfam’s hard hitting inequality campaign about the 85 people on the bus earning more than half the world’s wealth. Suitably appalled at the notion, I carried on with my life. The Panama Papers brought out a similar reaction, and I maybe spent as much as 15 minutes spluttering into my morning coffee about that one, before moving onto the next item.

Is it possible we are becoming immune to these well articulated and researched realities, when they’re plastered over a Guardian front page, because these issues are too enormous for us to do anything useful about? In which case, have the last 18 months helped curate reasonable conditions for the world to begin what many have called a “re-set” – when it comes to consumer greed and wealth – or does lockdown, instead, simply reinforce individual survival instincts?

I see zero changes in the status quo – the richest in the world continue to set the conditions for life as we know it, the dividends of which are only enjoyed by the people on the bus.

I also see no chance of this status quo changing in the next ten years. The role of China in that time will surely be one of the decade’s defining legacies however, in the meantime, whilst as individuals we can make daily choices about how we conduct ourselves, who we support, and how we “show up” in the world, this post focuses on the coalescing of organisations and institutions.

******************************************************

Partnerships. Collaborations. Multi-sector platforms. Shared value.

These are all buzzwords. In particular, but not exclusively, they’re used across the international development industry, bandied from website to website, embedded in keynote speeches from Washington DC to Ho Chi Minh City.

In the non-profit world I’ve inhabited, for nearly two decades now, if I had a dollar for every time I’ve spoken about each of these these words and phrases (or been lectured to about them) I, too, would have been tweeting moronic selfies from space by now.

In spite of what feels like a decent collective effort, by many in the public, private and non-profit sectors, I simply don’t buy it that the majority of those organisations, pontificating and evangelising about their partnerships, are actually properly invested in them, and committed to partnering, operationally, in the ways that they say they are.

Given the UN helpfully convened and framed a new set of Sustainable Development Goals (SDGs) for the world, six years ago, a good starting place to find evidence of how organisations have been partnering with each other, to support the SDGs, can be found via http://www.sdgsinaction.com or directly through their app. There are some great insights here, and it’s a good way to start to familiarise yourself with each of the Goals, and behind which specific organisations are rallying.

My daughters learnt about the SDGs at primary school. A positive marker of progress, in my opinion, in terms of how the issues of poverty and social and environmental injustice have become mainstreamed through education, and through easier access to information.

Still, I’m skeptical that organisations are only just touching the edges of potential, when it comes to truly partnering with one another.

Having worked with UN agencies, with large International NGOs, smaller non-profits, and with a range of corporations, in different regions of the world, I see the attention to detail lacking. The processes and systems for partnering are not in place. The commitment to rigour – in brokering partnerships, in their execution and in their assessment – are all below par.

Why is that?

1. Many organisations bolt-on these partnering skills to the responsibilities of already “very busy” people;

2. Others don’t secure the buy-in from important decision-makers, which usually results in under-performing partnerships;

3. And, categorically, too many organisations are prone to talking a good game in public about their reasons for partnering, but then oversee (or are forced to oversee) a compromised reality, when it comes to what their organisation is able or willing to invest in that partnership.

Like other things in life, practice makes perfect.

Organisations might do better securing all the resources, time and energy that they do have, into a smaller number of partnerships. Even starting with one. Managing just one partnership really well could have far-reaching and longer lasting results, than managing five mediocre ones.

The Partnering Initiative is a great outfit for those organisations looking to upskill in this area. They offer tools and policy guidance for setting up partnerships, as well as examples on good and bad practice.

There are other good resources out there, too, for those organisations ready to reframe and reinvent how they conduct their partnerships, and especially for those whose objectives are not exclusively designed for the 85 on the bus.

My tip, is to shoot for quality over quantity: make one partnership truly count for something, and this will pay valued dividends in the future, to those who deserve it more.

2020 Vision

sunrise may 12
Sun up, Saigon, 12 May 2020.

Thanks to technology, we have all kinds of information at the click of a button. Whilst huge numbers of population groups can’t access the internet, not long from now everyone will be connected in some shape or form.

Technology is helping us make better sense of our impacts on the environment, and how to resolve the negative aspects of these. Technology has enabled block chain systems to evolve, challenging how existing global market transactions work, and providing alternative methods for citizens to cast votes in elections. Technology is enhancing the way we communicate with each other, how we forge and maintain relationships, both professional and personal.

I’ve been working with The Partnering Initiative (TPI) recently and we’re seeing how technology can also be a positive vehicle for partnership work. In particular, between organisations seeking to solve societal issues, such as poverty, injustice and now, during such comprehensively macabre times, a health pandemic.

The current implications of Covid-19 are reverberating through every country of the world. We rely on technology to support our response to this virus, as well as to develop its vaccine.

However, there is one damning chasm that technology has failed to fill in: inequality.

American author, William Gibson, once said: “the future is already here, it’s just unevenly distributed”. 

Inequality, on a global scale, rages on.

Recently, the stark extent to which our planet’s wealth is unevenly distributed has been shared wider and wider.

Oxfam’s Inequality Campaign helps put the data into perspective – 1% of the world’s population own more than the rest combined. Other agencies have provided tools to help us determine how our own wealth fares, when compared to global median levels. If you are curious about your ranking, then The Giving What We Can platform calculates this for you here: How Rich Are You?

Covid-19 has exposed the pervasive extent to which social inequalities direct so much of what and how societies function.

Capitalist market-based models and patriarchal and cultural norms clearly also contribute heavily. Too many men in positions of power. Too many assumed entitlements, personified daily by too many people used to getting what they want, when they want it.

Which is, of course, where the remedial qualities of partnership working can play a critical role.

As TPI and others have experienced, on the topic of partnership working, it is not sustainable to broker a meaningful partnership with another organization if both parties refuse to embrace new methods, new approaches and new behaviours. Partnerships also won’t sustain if individuals don’t cede elements of control and influence to which they might intuitively feel they are entitled.

Instead, long-term, impactful partnerships will only succeed in their objectives if any aspects of inequality within them are not re-balanced.

Covid-19 should be seen as an overdue warning shot across a country’s bows, but specifically the world’s wealthiest ones.

The US and the UK are floundering with their responses to the pandemic. Caught up in political points scoring, unwilling to learn from the experiences of other nations, blinkered in their pursuit of populist messages.

There was a time when these countries took pride in their international development investments, a time when being a “global citizen” was worn as a badge of some honour by political ambassadors.

A time when signing up to the doctrine of partnership, that the Sustainable Development Goals got close to evangelizing (as part of the United Nation’s second round of fifteen year commitments to the world’s most marginalized and vulnerable citizens) was taken ‘as a given’.

These times have changed. Those sentiments shelved.

And, one scenario perhaps, is that we won’t now see a return to that previous status quo. It’s plausible that the seismic nature of the shifts caused by Covid-19 are too severe to be fully repairable.

Gibson’s statement asks us to consider if our new normal will see more people living comfortably with wealth, or more people living uncomfortably with poverty?

Will our human condition – when so flagrantly put under the microscope and tested, as it could be argued is happening in 2020 – regenerate more altruistically as a result of Covid-19? Or, will the opposite scenario unfold, and a more self-centered and individualistic norm rise from the ashes of the pandemic?

That partnerships can solve complex social and environmental challenges is undisputed.

But partnerships, we also know concretely, won’t survive long, if those leading them choose not to believe in the power of the many, and in the spectacular innovation that comes from collaboration.

To hope for a future where collective action and shared goals are espoused by all (by organisations who traditionally function to benefit only their shareholders, or by governments who only crave election votes) is, of course, a version of a utopia state. And that hope itself carries with it many complications and flaws.

And yet, no amount of technological advances will ever truly make a difference in the pursuit of a more just and equal society.

Real change only ever comes from hearts and minds. Not from algorithms.

Covid-19 requires us to put partnerships front and centre

polman
Paul Polman and Peter Tufano

Yesterday, in an interview with Peter Tufano from Saïd Business School Paul Polman concluded that covid-19 had “shown the gaps that exist in our society”, and that a “global crisis like this requires a global response”.

Polman, who stood down from running Unilever at the end of 2018, is a seasoned businessman when it comes to discussing sustainability issues. Under his leadership, Unilever helped lead the charge, on behalf of large corporations, in defining why pursuing a “shared value” agenda (coined as such by Porter and Kramer in the Harvard Business Review almost a decade ago) might end up being more than just a newfangled public relations exercise.

From designing a unique global sustainability charter (The Unilever Sustainable Living Plan) for their business operations, and investing in their own accountability frameworks and evaluation metrics for this, through to chairing the private sector group who influenced the UN’s shaping of the current Sustainable Development Goals, Unilever’s ten year sustainability trajectory under Polman paved the way for many other industries.

Way before this last particular decade, many of Unilever’s brands had more than dabbled in the “CSR” space. One of the first tie-ups I learnt about, when I joined CARE International in 2006, were the hand-washing initiatives led by Dove soap in south Asia, and which engaged local CARE teams in finding innovative ways to distribute health messages to rural communities.

It was clear to me, during my initial years with CARE in London, that Unilever had an omnipresent feel about it as a company, in terms of its presence on the sustainability scene.

When I joined the WSUP management team in 2008 for CARE, Unilever were one of the most active private sector partners, determined to prove that the answer to global water-sanitation issues lay in the collaboration between government, private sector and civil society working together.

And then, by 2010, CARE had launched JITA, a rural sales programme in Bangladesh that relied on everyday products being sold by local tradeswomen. No surprise, then, that Unilever had pioneered the earlier pilots to JITA, adapting certain products for harder to reach communities (also no surprise that it was Professor Linda Scott from Saïd Business School who championed a significant investment in measuring the impacts of JITA’s work).

Indeed, in the arena of the emerging partnerships and collaborations, which I saw take shape during those years, Unilever were front-runners.

Moving to Vietnam in 2011, I spent more time in the Asia-Pacific sustainability arena, only to find a similar dynamic out here, with Unilever once more driving the debates and popping up at conferences and seminars to lead the examples of good practice, particularly when it came to partnerships and sustainability.

So, in many ways, Polman’s insights yesterday fell well in line with what I would expect him to say about the current covid-19 pandemic.

Words are easy – real and sustained action tends not to be so.

The tension with putting words into action is not a new phenomenon. I’d be the first to challenge a lot of the work that companies put out there under a sustainability banner. To me, we’ve a long way to go on the topic of forging genuinely meaningful and long lasting partnerships between different organisations and especially when it comes to multi-national companies.

It seems to me, though, that covid-19 has somewhat re-written the script, not just for how businesses might engage in societal and environmental issues, but how every organisation engages.

Every conversation that anyone in the world is having today is in some way influenced by covid-19. It has changed everything. Forget starting any new chapter headings, we all need to learn a new language to read this particular book.

And that is, perhaps, why I found Polmans’ words so inspiring.

Already, covid-19 and the new realities it has brought upon society, simply must now be a catalyst for changing the way organisations work together. Somehow, before old habits and models and behaviours are allowed to creep back in, we must foster long-term commitments by government, private sector, and civil society to actually be the global “responders” that Polman is insisting are required.

In the interview, Polman cites some immediately comforting examples of where health, tech, pharmaceutical, and manufacturing sectors have collaborated together to address the pandemic. The world is rising to certain aspects of the challenge it faces.

Many commentators have been quick, also, to recognise the very positive way in which these recent months can help shape a healthier society in the future. One where larger numbers of people make choices not geared towards satisfying their own desires or needs.

Also in the mix, as the realities for the world’s poorest and most marginalised population groups come sharper into focus, is a greater awareness about the extent to which covid-19 will almost certainly end up further increasing the world’s inequalities – inequalities that have for so many years exacerbated the vulnerabilities of those living with very little prosperity and facing constant injustices.

As Polman mentioned yesterday, every year 8 million people die because of cigarettes, and 7-8 million because of air pollution. That the fatalities for which covid will be responsible won’t reach such numbers, further highlights perhaps the complacency that exists about the sales of tobacco and the number of regulatory controls that effect air quality.

I listened earlier in the week to someone on the radio talking about the many millions of people the world over who, for reasons of old age or disability, have been self-isolated from society their whole lives. That radical re-thinking about the digital and virtual nature of providing services and products – be they educational or health related, or other – is now well underway because of covid-19 is both exciting and deeply revealing.

Does this mean covid-19 embodies some type of perfect humanitarian storm of circumstances, out of which new alliances, partnerships and cross-sector collaborations will be forged? Did the world need the “re-boot” that I’ve read some people describe the current circumstances as?

Time will tell.

To quote Polman from the start, this crisis like none other before it, is “showing our society’s gaps” – for everyone to see. Acknowledging these gaps is one thing. Finding the right, long term solutions to them is another.

Polman indefatigably believes that the right type of solutions will only be found if the world works together.

And, at this point in time, I can only whole-heartedly agree.

 

My Top Cross-Sector Partnership Tips

cusa pic
Getting the best out of your Partnerships: Investing upfront, learning to work differently, and telling your story!

Whether you are a business or a non-profit entity, it will not have escaped your attention that the United Nations Sustainable Development Goals prioritised what they refer to as “the Global Partnership for Sustainable Development”. It is their 17th Goal, and it largely focuses around the role that large institutions together play to address social and environmental issues, on such topics as trade, technology (eg population internet access) and remittances.

However, their use of the word “partnership” is taken from the Millennium Development Goals (MDGs) which also coveted the practice. In turn, some of the even earlier commitments, in particular to cross-sector partnering, were coined at the 1992 Rio Earth Summit. In the 28 years since that event, the act of organisations partnering together to achieve common goals has become mainstream parlance in the world of sustainability. Which has meant, a lot of the time, the true definition of what it means to partner has become lost in the melee, and the word is bandied about as a “catch-all” phrase and, unfortunately, much of the time used incorrectly.

Keeping abreast of how cross-sector collaborations have evolved over the past 15 years, I have recently launched a consultancy – http://www.coracleconsulting.net – that helps broker cross-sector partnerships, and build the skills required to implement these effectively.

It seems to me that there are some fundamental principles to how a good partnership between different types of organisations can be established, implemented and then (hopefully) scaled and sustained.

Here, then, for those readers interested, is an indicative list of 4 Top Tips that I would suggest can enhance the quality of cross-sector partnerships:

#1 – Upfront investment in appropriate Partnership Resources. On too many occasions I’ve seen organisations launch partnerships together without duly auditing what their respective resource investments were in advance. The types of resources to which I’m referring include: human capital; financial; senior leadership buy-in; R&D; measurement systems; and internal and external communications plans.

In the scenario where a large corporation has decided to form a partnership with an international NGO, I see there to be several “must do” components to this that, if left out, will compromise the outcomes of the partnership. These components would include the following:-

Having an approved a partnership budget; Agreeing to necessary time allocations from team members to staff the actual work; Engaging respective Senior Leadership (and ideally the CEO) in signing off the intentions of the partnership; Giving due thought and budget to conducting research into the partnership objectives and activities; and, finally, paying due consideration to communicating internally and externally about the partnership as it progresses.

Each of these components requires resourcing and needs to be planned upfront, or else the partnership will fall at the first hurdle.

#2 – Learning to cede control of different pieces of the Partnership and to embrace new ways of working. Cross-sector partnering is a two-way affair, on every level. It can be all too easy for companies and non-profits not to appreciate the different organisational norms to which they respectively adhere. “Unlikely bedfellows” was a phrase used to describe the corporate sector, many years ago when I set up a new team inside of an international NGO. My team was responsible for building partnerships with big business and many of my colleagues did not approve of us engaging with companies – many, today, are still not convinced by it either.

Actually making a successful, mutually beneficial partnership between two organisations, who live and breathe very differently, is no mean feat. Success, then, lies in how each might change their habits. For companies, this might be ceding control of full decision making on issues where (with suppliers or agencies, for example) they might usually have the final say. For NGOs, accepting that a long-term collaboration with a corporation will need to support the profit targets of that company, in addition to the social or environmental ones, can be a harder sell to all NGO staff than you’d think.

#3 – The human face of a partnership is crucial, but without the right systems in place, things will unravel. In the sustainability world, whether you are an NGO employee seeking to engage a retail company around ethical sourcing, or a corporate procurement specialist, looking for a local non-profit expert to help with your company’s gender strategy, your personality is often the very first thing that gets you off and running.

An organisation’s human capital is by far one of their biggest assets when it comes to forging and maintaining cross-sector partnerships. That said, it is not uncommon for organisations to make an individual’s roles over-whelming and untenable, by putting them in charge of all the different partnership responsibilities. Too much pressure on one pair of shoulders is not wise.

What many partnering organisations do well, not only to more subtly adjust and improve the quality of their partnerships but also to remove the weight of the burden on their staff, is to set up robust and practical ‘systems’ for partnering. These start with due diligence processes, when choosing a partner, and finish with rigorous surveying of the partnership at different stages. By creating systems that guide organisations on each aspect of partnering, you are signalling that your partnering intentions and commitments are legitimate, and that you are not falling into the trap of partnering for the sake of it.

#4 – Celebrating Partnership successes helps raise the bar for wider industry and Sustainability Goals. With your upfront investments and research completed, your partnering systems set up and your experiences underway (as well as your own organisation slowly responding to some new ways of working because of that) then my last tip is to ensure a space for sharing out your achievements and the organisational learning you’ve gleaned about cross-sector work. Hopefully, by this stage of your partnering – reflecting on the trajectory you and your team have been on – you will be able to log several “wins”.

To be a solid partnering organisation over the long term, will mean conforming to a set of values and behaviours. Typically, these tend to be positive ones. Examples being: being honest and open; being a clear communicator;  seeing perspectives from different sides; taking risks when trying new things; analysing what went wrong; and having an attitude of wanting to improve the nature of one’s partnership. Much like with any relationship, different organisations will find some of these harder than others.

In my opinion, however, one of the missed opportunities with cross-sector partnerships is when organisations don’t share out their ideas and experiences, and aren’t then contributing to consistently increasing the bar of quality on the practice of partnering more generally. There are multiple ways of telling your industry, or your supply chain, or your opposite number at a rival company, your partnering story.

Without these stories, we simply will not evolve the art form of partnering, which will mean our collective sustainability efforts will go to waste.

Partnering for Good

CC header
Click here http://www.coracleconsulting.net to check out my new partnering venture!

I’m fast approaching 9 years living in Saigon, and the welcoming in of the latest lunar New Year celebrations (the “White Metal Rat” no less) with all the usual anticipation of things to come, has coincided with a flurry of global and personal chapter headings…

Only this weekend I read about the terror attacks in my old London neighbourhood, Streatham Hill, have mourned the initial days of Brexit slipping into reality, genned up on Coronavirus (as my daughters’ schools close for the week as a precaution) and am stomaching the prospect of a future Trump administration, post 2020 election, following the collapse of his impeachment and the latest news from the Iowa caucus this morning.

In home news, Issy and I married 4 weeks ago in Sri Lanka, and this week I am soft launching a new business idea to improve the quality of partnership work that co-exists inside and between the worlds of Non-Profits and Business.

Under Coracle Consulting, I’ll be facilitating training and coaching for those organisations keen to join forces with others to address different social and environmental issues.

So, why should organisations choose to Partner in the first place?

For the many years that I was lucky enough to experience the highs and lows of cross-sector “collaborations,” poverty alleviating “partnerships” and multi-sector “platforms” I never lost sight of the importance of experimenting with the idea that partnering with others can reap rewards.

I saw these rewards not only for those doing the partnering, and those positively impacted by the outcomes of good partnering, but also from the perspective of growing an overall learning about how different approaches to partnering can offer up new solutions fit to tackle many of our existential, societal flaws.

Countless partnership case studies exist (featured on these pages too) that highlight positive practice, and many teaching aids are available (TPI’s Partnering Toolbook, or The Partnership Brokers Association for example) to help guide practitioners.

Over the years, I’ve spoken at various conferences in Asia about partnering, and have supported the work of organisations such as Business Fights Poverty and Elevate (a CSR Asia company) in moving the dial on this topic – in particular, the nexus where international NGOs and large corporations join forces, and together seek to make sizable social, environmental and economic gains.

Overall, it seems to me that there is a significantly long way to go down the partnership road before systematic standards, principles and ways of working come naturally to the many millions of public, private and non-profit entities out there who want to “make a difference”.

What I hope to do in 2020 – global fluctuations in politics and personal milestones aside – can be summed up by these two goals:

  1. To raise awareness about, and demonstrate why, there huge potential exists when organisations invest in partnerships; and
  2. To offer up my time and experiences to support organisations in their respective pursuit of finding the right partner in their eco-system, and then turning their ideas and innovations into important and scalable solutions for as many people, communities and societies as they can.

I’d love to hear from anyone on this topic, and will always find the time to discuss ideas and suggestions for how large scale improvements and enhancements can be made to partnering.

Do get in touch, either in the comments section here or over on the Coracle pages: http://www.coracleconsulting.net

Thanks for reading and have a great Year of the Rat!

Focus, collaboration and proof of concept: notes from a Singapore Round Table

Image result for sdgs"And so to Singapore last week, and joining a group of corporations at a “Round Table” event convened by Business Fights Poverty and Elevate.

This was the third in a series of formal discussions that the UK Department for International Development (DFID) had instigated, to support the scale up of new initiatives for responsible business practice.

The basis for our dialogue in Singapore was straight forward enough: what can DFID, and other government donor agencies, do to stimulate and enhance the implementation and impact of responsible business practice, as part of the collective efforts underway to meet the Sustainable Development Goals (SDGs – listed above)?    Continue reading “Focus, collaboration and proof of concept: notes from a Singapore Round Table”