Novak Djokovic, losing the US Open final on Sunday, has won over many of those who’ve mocked his countless victories. At least that’s what Jonathan Liew from TheGuardian believes.
I’m not sure it matters if Jonathan Liew is right or wrong (these days, truth is a thankless commodity to peddle, in any case) but it’s easy to lean into Liew’s sense of how this epiphany moment for Djokovic is worth highlighting.
One game away from a heavy defeat and then, and only then maybe, did the throng of spectators whoop with gusto at the prospect of a Novak Djokovic fight-back. In the presence of this wave of emotional support, Djokovic broke down in tears. His defeat a matter of points away, he found himself emotionally unraveled.
If Liew’s hunch is correct, then this could have been the most glorious of defeats, outshining past triumphs, insomuch as it allowed the Serbian protagonist to connect with his audience in a way that had been out of this reach up until then, for the 17+ years he’d played professional tennis.
Whilst there have obviously been a cadre of die-hard fans, following Djokovic’s every perfectly weighted backhand, their collective heart skipping a beat with each t-shirt ripping tournament climax, it would seem (from a brief survey) that an uncomfortable majority of us have felt quite the opposite about his sheer awesome ability.
Rather than challenge the datasets here, I’d wager it might be possible to broadly agree that it can go against our better judgement to consistently praise the same person. Particularly when that person sits up high, undefeated, resplendent in their continued pursuit of winning.
After several years of such carrying on, watching Djokovic, I think it was just instinctive for me to want him to lose.
This isn’t typically the same with team sports. Or during times when we dedicate, say, a fortnight of our life to proudly cheer on anything vaguely “national” – from Eurovision to the Olympics, we don’t pay too much attention to egos, instead we keep churning out only positive sentiments, for our respective flag-bearers and brave gladiators.
With teams, I think even the less hardened patriots are also more forgiving in defeat. If Brazil wins the World Cup – again – whilst there’ll always be supporters of both sides, I feel we’d generally harp on less about them being so infuriatingly unbeatable than many of us have done over the years about Djokovic.
With Djokovic, there seems to have been something else at play all along, when it came to truly appreciating his talent for the game.
I think, sadly, I bought into the idea that he was this smug, robotic, charmless man. Knowing, all along, that this was most likely entirely bullshit.
I’m drawn to plenty of other people, held up in the celebrity spotlight, who ooze passion and determination about their chosen profession or past-time. Without ever questioning why. And, I’ve no doubt, many of them likely possess unappetizing traits, and sizeable egos.
Djokovic maintained identical characteristics to these same people, and yet I never threw down my support for him.
Why, I wonder? An inert desire to see someone, who thinks he’s unbeatable, get beaten? Was I suckered into the media propaganda, carping on about his posturing and his arrogance?
I don’t suppose it matters what has gone in the past. One can’t ‘un-feel’ an emotion, or take back a sentiment that might have been ill-advisedly shared.
Djokovic’s end of game breakdown on Sunday, followed soon after by his admission of being the “happiest man alive” – basking not in another victory, but in the face of this new, unbridled public warmth – is a marvel to watch, and from which to learn.
What shapes our attitudes and perspectives of others is a fundamental, if not the most fundamental, piece of emotional hardware that we have both the luxury and the curse of owning. We’ll never always get it right, that’s for sure. But we should be aiming to condition ourselves towards constant improvements.
Bestowing upon others the praise they deserve, is a reasonable starting point.
Giving them that, however gritted the teeth are through which you do so, would be a welcome change from a status quo where pulling people down seems all too often to be the main show in town.
“It could be that there is something incompatible between us and our needs and our desires and our nature, and the idea of a human system that can guarantee everything, that can control everything, that can know everything, and that can control and know and run everybody.”
Christopher Hitchens, (Commonwealth Club of California lecture, 2014.)
Down a Hitchens’ rabbit-hole this morning I was, as ever, inspired by his take on a range of topics, and wondering what his column would be saying today about the recent events in Afghanistan, were he to still be alive.
A firm supporter of the decision to invade Iraq, Hitchens’ erudite perspectives over the last decade would have likely propped up a good deal of my knowledge about the world’s various armed conflicts, and the decisions taken by the US and the UK, and others, pertaining to involvement in them.
Covid-19, and its effect on the types of “human systems” to which Hitchens’ analysis alludes, will certainly stand, for a while yet, as a topic for political studies.
One of my friends recently described the last 18 months as an “enormous global bed wetting exercise” which, choice of metaphors aside, can easily be backed up, in terms of the clear evidence we have of the economic and social downturns being experienced, in particular due to lockdowns and the restrictions imposed on society by the world’s governments.
Whilst proven to be deadly, and growing deadlier through its variants, we’ve also growing proof that this virus is manageable. That vaccines are effective. But then, again – and critically for so many millions of people – that knowledge has come at the considerable loss of all the conditions necessary for economic development.
Which is fine if you have savings in the bank and access to the internet, however if you possess neither of these, and happen to also be living in a country experiencing humanitarian crisis, all you can possibly hope to do each day is earn some money.
From a very basic survey of the differences between countries, it’s become clear to me that locking down lower middle income categorised countries, such as Tanzania, Vietnam and Sri Lanka (Sri Lanka is borderline “upper middle” in fact) is an enterprise fraught with issues.
It is possible to lower transmission rates through lockdown but, in a lower-middle income country, it is simply untenable to enforce this for too long.
Talking to friends in Colombo and Dar-es-Salaam just this week, it’s also quite clear that the lower the income classification, the more unrealistic it can be to expect lockdown to be effective at all. In Dar, by all accounts, lockdown hasn’t been a tactic, given the expected disruption, and reaction, it would receive. Sri Lanka’s current lockdown is quite stringent, however many are choosing to bend the rules.
Here in Saigon, we’ve been fully housebound for the past 11 days, and there are plenty of signs that this a.) has not reduced the # of daily cases and b.) is being increasingly questioned by residents, whose businesses have suffered directly, not just recently, but over the last 8 weeks, during which lockdown rules have gradually tightened.
All of which, I think, provides a fresh set of data and assumptions to tackle the question of what type of governance structures, and what over-arching principles of governing, are actually fit for purpose? And, furthermore, which of these, ultimately, will provide optimal future gains for countries, both economically and socially?
Huge question, and no doubt my inability to answer it is what has left me glued to Christopher Hitchens’ monologues, and now penning this blog.
To borrow Hitchens’ line, there may well never be a perfect human system. Instinctively, I’d wager we’ve more examples from the last 100 years of how not to govern, rather than the other way around. Although I led with the mention of Afghanistan, it will surely take another twenty years to understand the full implications of the governance changes undertaken there, since the turn of this century. Not least, the changes of the past fortnight.
Purely from listening to the experiences of others, living in different countries, it’s a somewhat limiting exercise to list out examples of countries in which citizens are currently satisfied with the political status quo. In some cases, people’s whole lives appear to have been dedicated to illustrating the grievances to which they’ve been subjected, due to incompetent and unrepresentative politicians.
Sure, a modicum of vocal support for one’s country is easy enough to come by from these same people. I’m guilty as charged when I think of the unfounded fixation experienced during the recent Olympics, cheering on teenager skateboarders and pensioned show-jumpers. In every sense, since the pandemic took hold, any momentary and welcome distraction, sporting or otherwise, away from the topic of Covid itself, should have been embraced, like a long lost family member.
However, when people are drawn on the subject of welfare systems, of racial equality, government accountability, capitalism, communism – all the way through to exchanging stories of lockdown measures, contact tracing, vaccination brands, and everything in-between – it’s safe to say we’re very quick to get ourselves hot under the collective collar.
Will we undertake the type of “reset” that some are hopeful will, like a silver lining, provide a positive seam of learning to take away from this pandemic?
I was skeptical, earlier in the week, about this, within the context of organisations embracing the concept of collaborating with one another, sharing resources and objectives in the face of difficult social and economic conditions.
However, as individuals, with the respective desires, needs and nature, to which Hitchens references, can we actually reset ourselves? What does this look like even? Donating more time to good causes, loving thy neighbour, learning new skills, teaching old ones?
Once more, I can only conclude that, to do any of that – viscerally, actually – remains the privilege of the few, rather than of the many.
To even contemplate how “resetting” what we want, and how we go about getting it, for far too many people (from Kabul to Ho Chi Minh City, from London to Leeds) is at best an impossible proposition.
The adage about “quality over quantity” is, perhaps, a useful moniker to attach to the behaviour of much of what has defined the last 30 years of Western society. If only more people invested less on satisfying their own need to consume and amass money.
I remember Oxfam’s hard hitting inequality campaign about the 85 people on the bus earning more than half the world’s wealth. Suitably appalled at the notion, I carried on with my life. The Panama Papers brought out a similar reaction, and I maybe spent as much as 15 minutes spluttering into my morning coffee about that one, before moving onto the next item.
Is it possible we are becoming immune to these well articulated and researched realities, when they’re plastered over a Guardian front page, because these issues are too enormous for us to do anything useful about? In which case, have the last 18 months helped curate reasonable conditions for the world to begin what many have called a “re-set” – when it comes to consumer greed and wealth – or does lockdown, instead, simply reinforce individual survival instincts?
I see zero changes in the status quo – the richest in the world continue to set the conditions for life as we know it, the dividends of which are only enjoyed by the people on the bus.
I also see no chance of this status quo changing in the next ten years. The role of China in that time will surely be one of the decade’s defining legacies however, in the meantime, whilst as individuals we can make daily choices about how we conduct ourselves, who we support, and how we “show up” in the world, this post focuses on the coalescing of organisations and institutions.
These are all buzzwords. In particular, but not exclusively, they’re used across the international development industry, bandied from website to website, embedded in keynote speeches from Washington DC to Ho Chi Minh City.
In the non-profit world I’ve inhabited, for nearly two decades now, if I had a dollar for every time I’ve spoken about each of these these words and phrases (or been lectured to about them) I, too, would have been tweeting moronic selfies from space by now.
In spite of what feels like a decent collective effort, by many in the public, private and non-profit sectors, I simply don’t buy it that the majority of those organisations, pontificating and evangelising about their partnerships, are actually properly invested in them, and committed to partnering, operationally, in the ways that they say they are.
Given the UN helpfully convened and framed a new set of Sustainable Development Goals (SDGs) for the world, six years ago, a good starting place to find evidence of how organisations have been partnering with each other, to support the SDGs, can be found via http://www.sdgsinaction.com or directly through their app. There are some great insights here, and it’s a good way to start to familiarise yourself with each of the Goals, and behind which specific organisations are rallying.
My daughters learnt about the SDGs at primary school. A positive marker of progress, in my opinion, in terms of how the issues of poverty and social and environmental injustice have become mainstreamed through education, and through easier access to information.
Still, I’m skeptical that organisations are only just touching the edges of potential, when it comes to truly partnering with one another.
Having worked with UN agencies, with large International NGOs, smaller non-profits, and with a range of corporations, in different regions of the world, I see the attention to detail lacking. The processes and systems for partnering are not in place. The commitment to rigour – in brokering partnerships, in their execution and in their assessment – are all below par.
Why is that?
1. Many organisations bolt-on these partnering skills to the responsibilities of already “very busy” people;
2. Others don’t secure the buy-in from important decision-makers, which usually results in under-performing partnerships;
3. And, categorically, too many organisations are prone to talking a good game in public about their reasons for partnering, but then oversee (or are forced to oversee) a compromised reality, when it comes to what their organisation is able or willing to invest in that partnership.
Like other things in life, practice makes perfect.
Organisations might do better securing all the resources, time and energy that they do have, into a smaller number of partnerships. Even starting with one. Managing just one partnership really well could have far-reaching and longer lasting results, than managing five mediocre ones.
The Partnering Initiative is a great outfit for those organisations looking to upskill in this area. They offer tools and policy guidance for setting up partnerships, as well as examples on good and bad practice.
There are other good resources out there, too, for those organisations ready to reframe and reinvent how they conduct their partnerships, and especially for those whose objectives are not exclusively designed for the 85 on the bus.
My tip, is to shoot for quality over quantity: make one partnership truly count for something, and this will pay valued dividends in the future, to those who deserve it more.
I wrote over 8 years ago in support of George Osborne and his measures to improve transparency over corporate tax, and at the time the UK Government’s continued commitment to spend 0.7% of its gross domestic income (GDI) on overseas aid and development.
Some of the details about how the UK Government has performed against its original pledge, back in 1970, to invest this 0.7% figure, can be found in this round-up piece from last month.
45 years on from that pledge, and Britain did finally join other countries, about 6 years ago now, in achieving the 0.7%.
The writing was on the wall then, and the Covid-19 pandemic helped ensure the latest announcement, made as Britain hosts the G7 Summit this week, that the UK will be cutting aid by $4bn. The news sent the House of Commons into a frenzy yesterday, with Tory rebel MPs challenging the Government’s decision.
These latest proposals for cuts mean as much as 42% reductions for some countries and, ultimately, an overall drop down to 0.5% of the UK’s GDI. A decision which many organisations and commentators have pointed out will sever vital funding to countries around the world, such as Yemen and Syria, currently facing respectively inhumane levels of social disruption and economic uncertainty.
Whilst the Government sees the cuts as temporary, there remains a chance of reversing the decision over the coming days. Let’s wait and see. The UK held a strong seam of respect during the Labour administration of the early 2000s, of being innovators in aid and reframing ways of ensuring funds were well spent. It was also that administration which championed the 0.7% target. This respect will evaporate if these cuts go ahead.
And so why this constant going round in circles when it comes to overseas spending?
Those in the UK who voted to leave the EU in 2016, and the many who have switched from Labour to Conservative since, may well represent one reason why these cuts have been put forward. The Covid pandemic has wrought havoc for many, through sickness, job insecurities, and generally uprooting people’s previous priorities. The Government’s recent success at rolling out vaccinations has also piqued public support for Team Boris. He’s “getting the job done”, as he said he would.
Ironically, perhaps, some of these same Leave voters, whilst in theory jubilant now that their votes weren’t cast in vain, could easily be supporters of a reduction in overseas spending, given the unclear economic picture for Britain now that the country isn’t free to trade with its European neighbours.
The same argument would also work for a Remainer, pissed off at Brexit, but concerned at the consequences facing a new dawn of trading and travel agreements – usefully illustrated below by Statista.
Whichever your chosen political preference, or your views on Brexit, isn’t the case for investing in the social and economic development of other countries around the world, with whom the UK shares business and cultural ties, not good enough a reason to stick to a 0.7% investment?
Last I checked, the UK is host to a multitude of ethnically diverse towns and cities, and home to generations of overseas diaspora, working and paying more taxes than your average multi-national corporation manages to cough up each year.
All sorts of pompous claims are made by the UK about its “global credentials”, most of which rely 100% on Britain’s multi-cultural make-up and diversity – because it certainly isn’t the case that these global credentials can draw any currency from harking back to a time when Great Britain colonised other nations.
Whether the UK has a right to make any of these sorts of claims, or not, the country simply has to find its humanitarian footing in the world.
As a G7 country alone, the wealth commanded by the UK is colossal, when compared to other nations. The decisions made about how the UK invests that wealth is critical in combating social and environmental issues which are stressing everyone, no matter where they are from.
To be in that category of prosperity, to carry that decision making power and influence, impacting not just the 70 million people in the UK, but hundreds of millions of others around the world, is a privilege that many other countries will never experience in the next fifty years.
And, still, with this fortunate positioning in the world, the UK Government is in massive debt and cutting costs wherever it can. It always seems to have been that way. Which means the UK cannot afford to loosen any grip it has on its connections with other countries, in whatever form – its economy and society relies on other nations for so much.
Countries like Bangladesh, one of the places to have benefitted in the past from UK aid, and which could now have that support diluted, supply UK fashion retailers with millions of items every week.
From all across the continent of Africa, where UK aid has historically been of vital importance, the UK imports a range of products – vegetables, fruits, nuts, metals, beverages, chemicals, crude oil, to name a few – and as an import market Africa is key for the UK motor industry, for medicines and electrical equipment.
To Pakistan, one of the UK’s largest recipients of aid, the UK also relies on exporting industrial and power generation machinery, telecoms equipment and pharmaceuticals to the tune of $1.5bn a year.
For these trade partnerships to thrive in the future, it is in the vested interests of the UK to see social and economic development thrive in partner countries. It’s a win-win. It has to be seen like this, or else we will forever be circling the drain in terms of this debate about overseas expenditure.
There was a time when Britain sought aid and support from the world: 1945, at the end of the Second World War, during a period when my old organisation, CARE International, was established, and “CARE packages” were sent to war-torn Europe.
That commitment, by the USA, laid a foundational brick for the CARE network, which has succeeded year-on-year since, in supporting the most vulnerable and marginalised around the world.
Now is not the time for the UK to be trimming the fat off the very same type of budgets which came to the rescue of the many millions of British families effected by conflict 75 years ago.
On the contrary, it is the time for the UK to aspire to actually being a global leader and decision maker, known for raising the bar of investment in the wellbeing of others, rather than lowering it.
For the past eighteen months, Coracle Consulting has taken on several client assignments, respectively seeking to tackle a common goal: how to best engage the Private Sector on the subject of Gender Equality?
Tackling outlandishly sized issues, such as the emancipation of women and girls, can be an equally daunting as well as inspiring proposition.
There have been notable public advocates for women’s empowerment, who have given traction to the surrounding causes, and possible solutions to redress, gender equality, and to bring more attention to the disparities that have always existed.
From the suffragette movement that influenced the British Government’s position on introducing womens’ right to vote, through to the more modern day, global ambassadors such as Malala Yousafzai, speaking out for young girls and their right to an education.
Very rarely, however, through the archives of campaigns and individual acts of sacrifice, in the fight for gender equality, has the private sector surfaced as a likely protagonist and champion for women’s rights.
If, by “private sector” we assume a definition that both includes profit-making entities, as well as the market systems within which they grow these profits, there has been a vacant chasm of inactivity and ignorance between how the private sector could impact positively on gender equality vs. what it has historically, and actually, done.
Although there are more women than men in the world, the trillions of dollars of revenue and capital flow connected to global markets are almost exclusively governed by men. Men monopolize high level political spaces, they monopolize multi-national corporation board rooms and, in the majority of countries still, the purchasing privileges of any one given household.
To turn this trend around, or at least to begin the process of re-calibrating the direction of this metaphorical ship, will take generations. However, that process, slowly but surely over the last decade, is underway.
This post won’t focus on the contrasting examples of progress seen from one country to the next. For every success story and anecdote of gains made and celebrated in one context, another more chilling chronicle of discrimination or vulnerability can be told from somewhere else.
Instead, we want to share Coracle’s recent experiences of how to best influence and engage an ever growing queue of companies, eager to take seriously their role in the pursuit of a new norm when it comes to treating men and women equally. To capture some of what we have learnt, the following lessons are shared, for those looking to invest in running their businesses in a more gender responsive way:
1. Don’t shy away from auditing how your existing business is performing in terms of addressing gender (and other diversity) issues. One of the most effective ways for the private sector to change, is through the influence that comes from within the sector itself. Just as companies react to how their peers innovate new products, or leverage technology, the same rule applies when one company actively publishes their progress to develop new policies and practice around issues of inclusion. It’s better to be a pioneer and fail a few times before making progress, than to aim for mediocrity at best, or at worst, remain enshrouded in antiquated operational past-times.
2. Work with others who can ensure you get the basics right. A myriad of recent research and tools have been published by institutions including the UN, USAID and international NGOs such as CARE International, that offer step-by-step guidance for companies when it comes to how to initiate and implement more gender responsive behaviours and outcomes. Becoming familiar with these is one minimum task for a company, but forging partnerships with NGOs and CSOs over a longer period of time, to collaborate more fittingly with experts is also going to significantly accelerate a company’s journey, both in defining standards and then designing long term plans for enacting these.
3. Create spaces and platforms for women to share their perspectives and suggestions on how to change the status quo. Female employees, women producers in a company’s supply chain, female customers and consumers of company products – where are their voices in your company’s strategy? If a company is dis-connected from its own eco-system of stakeholders, and their data and research excludes the perspectives of women writ large, then whatever changes are made will always be compromised.
4. Find the money and resources to make the changes to your business lasting and meaningful. Do not consign issues of diversity and gender equality to be the mainstay of a suitably titled “Corporate Social Responsibility” manager, or else farm them out to your human resources department. The CEO of your company, or equivalent, should be accountable for this, with no exception, and if your company tracks its operational progress using a catalogue of measurable indicators, these should feature gender-related criteria across all aspects of the company’s operations.
5. Don’t fall into the trap of making “socially responsible” decisions because you have been advised this will enhance your company’s reputation. The fact is, there is a way of balancing positive social and environmental impacts from your business, alongside growing your company’s revenue. The sacred “win-win” scenario does exist and an ever increasing number of companies – from the largest to the more discreet start-ups – are curating their strategies based on this very triple bottom line objective. An exciting legacy can be left by the private sector when it comes to environmental stewardship, social impact and financial profit making.
How your company chooses to embrace designing, and seeing through to fruition. a more blended set of outcomes such as these, is up to you.
Coracle’s commitment will always be to offer you our ideas and our experiences from collaborating with non-profits and the private sector for the past twenty years, and are aim will always be to inspire your business into action.
The advancement of technology, like a powerful wave in the ocean, has been unstoppable. Exponentially accelerating year on year, week on week.
Steve Jobs’ role in this epic production sticks with me. Those black, turtle-necked onstage monologues of his, the famous “Here’s to the Crazy Ones” ad in 1997. Carefully choreographed to invite us all in – you don’t want to miss this, don’t want to be left behind.
Apple devices swooped into the marketplace like a swarm of locusts, and millions of consumers dutifully opened their windows and doors.
Over time, their loyal customers flocked to keep up with each new iPhone edition (while others, instead, chose to wake up each day to Android versions, their addictions claiming a higher moral foothold, on an already flawed landscape) as we were collectively being herded forward like lemmings at break neck speed.
I’ve already checked my phone three times since I began this pathetic bleating – sat, as I am, rather ironically next to a wall full of second-hand books, in a café that served me, almost, my first meal here in Saigon, over ten years ago.
If I’d captured that moment on my phone (I can’t recall, but in 2011 I was probably glued to my Blackberry, and the penchant for Instagram-ing photos of your meals wasn’t yet cresting) no doubt Google would have reminded me of the moment recently. As the corporation surely did, on cue, first thing this morning, as I turned off the phone alarm at 5am and automatically thumbed through a sequence of familiar apps, freshly pinned with their new red message counts.
This morning at dawn, it was the turn of ‘2015’ to beam at my half blinking eyes, as I acclimatised in the dark bedroom to my waking reality, with a brace of colourful photos from a mate’s wedding in Bangalore, followed by images from the couple of days work I did in Dhaka after that, six years ago “this week”.
High fives Google, you get me every time. Can you make me a cup of coffee and charge it into my veins whilst you’re at it?
Deflated at such over-reliance on this these types of rituals, I nonetheless flicked through the selected photos, curated just for me. The bright hue of those local market crowds in Dhaka, froze forever in time, somewhere in my iCloud, spellbound me for a split second, firing up the memory bank – the bustle of people, the cackle of tradesmen and women, and the stench of that particular drainage system, which I recall all too nauseously as being horrific.
St Patrick’s Day, last week, produced a throwback to my frenzied escape from Laos on the very same day last year, as I fanged it back over the Vietnamese border to avoid a fortnight in a government quarantine camp.
Who knows what gems from my archives will be brought to my attention tomorrow?
The lure of expectation (more so than the final execution of actually finding out) is, perhaps, the secret to understanding how our devices take control over us so easily. No doubt millions has been spent on algorithmic nuance, and we know all too well (because those responsible went on TV to admit it themselves) of the manipulating tendencies of the tech companies to feed our insecurities and addictive persuasions.
Yet, armed with this knowledge, we pander to it and carry on regardless.
Arguably, however, the plain reality is that these profit-making entities are simply all taking part in respective races to the top. They all need more consumers, buying more. The same goes in other sectors (which, you could say, play to our addictive personalities): media giants; pharmaceutical companies; the tobacco and alcohol industries, as well as others – without profit these industries would go under, and without strong profit margins, they’d not have the resources to invest in technology and innovation.
On the one hand, choosing to invest his $2billion in June 2020 cannot be sniffed at, no matter how slim a percentage some might feel this represents. Knowing how much global publicity this would create for his company, many argued that it was a ‘PR stunt’ (which of course these things always are).
Warren Buffet famously donated all of his wealth into the Bill and Melinda Gates Foundation back in 2006. Maybe Bezos should have done the same? That said, what if all of the world’s CEO’s donated the same percentage as Bezos did last year – surely this would drum up some decent money and set a precedent and benchmark for the future?
Bezos has catapulted to the top at such a fast pace that he’ll never be able to win over all hearts and minds. Depending on how your newsfeed is manipulated, you’ll either hate him for underpaying his workers, or revere him for his innovation.
It is, like so much now in so many people’s 2021 lifestyles, all about the brand.
Ask yourself why you choose a certain brand of toothpaste and, part of the answer might hark back to an earlier time in your life when toothpaste adverts were competing for the #1 spot for that particular commercially exploitative past-time.
There was a time when Colgate outsold Coca-Cola annually based on the number of items shifted. And, yet, Forbes’ latest list of most valuable brands pegs them at #72, with Apple, Google Microsoft, Amazon and Facebook taking the top 5 spots.
None of this so far is new intel, or indeed news-worthy at all: me, a middle-aged man stuck for a year in a foreign country, wholly reliant on technology and his phone to survive, bitching about technology and his phone (kind of) and highlighting the unstoppable forces of capitalism, fake news and digital products…the very same middle-aged man who sent his god-daughter a belated birthday Amazon voucher last week…which took about 3 minutes to do, on my phone, whilst I was in the queue at our local Viettel shop paying our monthly internet bill.
If it wasn’t so darn hot and humid in Saigon at the moment, I’d get my coat.
So, what does make news these days anyway and who is in control of it?
As history books will record 2020 as the year of COVID-19 (as well as a rather fabulous wedding!) will they also reflect on just how life changing our technologies have proved themselves to be, during these protracted months of pandemic lockdown?
Without video conferencing, without online shopping, online schooling, online voting, and so on – without the myriad of possibilities that technologies have opened up for us, perhaps the current “war-time” footing we are experiencing would have been even more isolating and acutely uncomfortable for many millions of people.
COVID has cost and destroyed many lives but, for those not working in healthcare, the pandemic can also be credited with reframing for some the once predictable, normative aspects of how society and our economies function. Millions have used this reframe to re-boot their sense of who they are, and where they are going.
Some have become immersed in new pursuits, or more simply just abandoned their phones and social media completely (or at least beveled down the edges of their screen time and online binges) – rewarded and nourished, instead, from the very absence of technologies in their lives.
However we look back on the past 12 months, the resiliency of human nature, matched with the entrepreneurial DNA of the private sector has, pixel by pixel, started to “etch-a-sketch” out the intricacies and familiarities of life as we knew it before – socialising, schooling, travelling, learning, loving, playing – a long list, in a short time.
Going back to the topic of our phones, and like all vices, it seems our relationships with them are very much a personal thing. Steve Jobs may well have been pleased with the results so far: most of us are hooked to them 24/7.
As addicts, we don’t like to be judged on usage, we don’t take well to being told that our phones are distracting us from other things, and we fall into the trap of hastily judging others for their dependencies, whilst failing to recognise our own.
I’m noticing, too, how when out with others, someone (me included) might take their phone and look up the name of something or someone that is being discussed and, in so doing, mentally claim “helpful” rights within the group, for that half minute – at the same time, of course, momentarily enjoying the thrill of reviewing the five whatsapp messages which had teasingly pinged their arrival, whilst said person was pretending to listen to their mate’s story about the latest episode of Line of Duty.
Even how one uses their phone in these social scenarios is part of modern day etiquette. I went out without my phone recently and was rebuked for doing so, however my evening was instantly improved by not having it with me.
When we are out, are our phones in our pockets, or on the table, at the ready? Face up, or face down? Face down means we’re really concentrating on what another person is saying, right?
A group thing I heard about a few year’s back in the US, was to lock your phones in a box when out for dinner and then, should anyone feel so distraught that they had to check their phone during the meal, they also picked up the bill. Not a bad idea.
In any case, our phones have become higher currency to us than perhaps was ever envisioned, even by Jobs himself.
As the ego naturally leads so many of our decisions – and is largely responsible for our daydreaming about who we will be, what we will achieve and how we will carve out a legacy on this planet – technology has leveraged our egos tremendously well.
Although I’ve not been on Facebook now for almost a decade, is was their trail blazing of the ‘like’ button that instigated a flood of subsequent sneaky digital marketing tactics, with their suggestive ways of keeping us on the hook.
“Clickbait” and “kudos”, “reviews” and “comments” sections, “shares” and “hashtags”. And on, and on. These days, you can’t hum a tune in the shower without it being leaked to Amazon or iTunes and, through some glitch in the matrix (or simply through the microphones in our phones and our laptops) an advert for the same band’s new album lands in your lap the next morning.
And so, once more, and for the last time in this post, hats off to you Google, and well done Facebook wizards, you deserve the kudos (and the bonuses your bosses reward you) for product development, for your digital savvy and, yes, for your manipulative ways.
You have delivered so much, so quickly. And you have created so much dependency.
Just as I chastise you, I do respect your efforts, because I respect the contributions being made, fingers crossed, towards what will become a more conscientious technological movement in the future.
Tomorrow will mark 6 months since I last posted on definitelymaybe. Like others, I have found the groundhog day experience of this pandemic somewhat distracting. Being “stuck” – in the proverbial and the literal sense – does often feel like you have to reinvent the way you not only go about your daily work/life routines, but also how you source and manage your energy flows.
For some people, I know this new norm hasn’t been as challenging as it has for others. During this last year, I think, whatever our persuasion, we’ve all had the chance to imagine new norms and new realities. Some days this newness has an appeal, and some days it provokes a more panicked sense about the future. The very visceral, physical dawning reality that many of your closest friends and family will remain available only via zoom calls, doesn’t sit well in the conscience or the stomach.
Until, perhaps, you place that reality into the mix of things more generally, more globally, and are reminded about the realities of others – those fleeing countries, or caught up in genocidal regimes, those trafficked for money, those unable to go to school. Etc.
Albeit a predictable way to find perspective in a muddled world, it always remains powerful to imagine your anxieties within a wider context. I understand why this can feel like an artificial exercise. It is also unrealistic to strut about pontificating evangelically about the plight of others, whilst simultaneously expecting to retain any friendly acquaintances who won’t, after a period of time, feel the compulsion to knock you over the head with a blunt instrument.
As vaccines roll out, and 2022 comes into a sharper focus with the passing of another day, and soon, the second month of another year, it is through the mediums of art, music, and sport, through the familiar past-times of newly curated interaction and camaraderie, that many of us, fortunate to be healthy and active and employed, seek refuge.
As I buy street-food here in Saigon, I wonder to what extent the foundations of day-to-day existence have really altered for the vendor who sells to me? In Vietnam, the virus has been kept out, and in such an effective way that it has had minimal impact on the local population. The government decisions on response, from the outset, were transformative in spite of appearing quite the opposite to any onlooker, including myself.
I hope attention to these efforts, to how a country such such as Vietnam has curated its own reinvention, doesn’t go unnoticed.
I’m fast approaching 9 years living in Saigon, and the welcoming in of the latest lunar New Year celebrations (the “White Metal Rat” no less) with all the usual anticipation of things to come, has coincided with a flurry of global and personal chapter headings…
Only this weekend I read about the terror attacks in my old London neighbourhood, Streatham Hill, have mourned the initial days of Brexit slipping into reality, genned up on Coronavirus (as my daughters’ schools close for the week as a precaution) and am stomaching the prospect of a future Trump administration, post 2020 election, following the collapse of his impeachment and the latest news from the Iowa caucus this morning.
In home news, Issy and I married 4 weeks ago in Sri Lanka, and this week I am soft launching a new business idea to improve the quality of partnership work that co-exists inside and between the worlds of Non-Profits and Business.
Under Coracle Consulting, I’ll be facilitating training and coaching for those organisations keen to join forces with others to address different social and environmental issues.
So, why should organisations choose to Partner in the first place?
For the many years that I was lucky enough to experience the highs and lows of cross-sector “collaborations,” poverty alleviating “partnerships” and multi-sector “platforms” I never lost sight of the importance of experimenting with the idea that partnering with others can reap rewards.
I saw these rewards not only for those doing the partnering, and those positively impacted by the outcomes of good partnering, but also from the perspective of growing an overall learning about how different approaches to partnering can offer up new solutions fit to tackle many of our existential, societal flaws.
Overall, it seems to me that there is a significantly long way to go down the partnership road before systematic standards, principles and ways of working come naturally to the many millions of public, private and non-profit entities out there who want to “make a difference”.
What I hope to do in 2020 – global fluctuations in politics and personal milestones aside – can be summed up by these two goals:
To raise awareness about, and demonstrate why, there huge potential exists when organisations invest in partnerships; and
To offer up my time and experiences to support organisations in their respective pursuit of finding the right partner in their eco-system, and then turning their ideas and innovations into important and scalable solutions for as many people, communities and societies as they can.
I’d love to hear from anyone on this topic, and will always find the time to discuss ideas and suggestions for how large scale improvements and enhancements can be made to partnering.
Jeffrey Epstein is dead, and various people will now take, to their graves, information about what this man did whilst he was alive for 66 years.
To the grave also will go the horrific memories and experiences of those sexually abused, either by or because of Epstein.
I’m already sick of reading his name, and now regurgitating it onto these pages.
As with other similarly disgraced public figures, to write their names in print risks sensationalizing and glamourizing these people (99% of whom are men) and adding to the layer of protection and privilege they’ve somehow been allowed to exist within.
At 44 years old it’s shocking to admit that it was only last month, when talking to a friend of mine from work, Amelia, that I had the wind knocked out of me by an anecdote she recounted, relating to the vulnerability of women. I remember wincing at the incidental parable her recollection offered up.
In spite of #MeToo, in spite of working for the past thirteen years for CARE, and learning about how our programmes combat patriarchy – even to the extent of our more recent surge in support for the International Labour Organisation’s historic moves to mandate against sexual harassment in the workplace, and CARE’s unfettered access to women living daily with violent husbands or partners – in spite of these powerful dynamics all around me, I’ve leant into some type of denial about what this collective, compelling story-boarding was attempting to highlight.
It takes a nano second to know how you feel about rape, sexual violence, sexual harassment or sexual assault. On a training course last year in Tbilisi it took several hours to analyse the differences between each of these descriptions, but no less time to know how I would feel towards someone carrying them out.
And, yet, Amelia’s story cut through all of this, and I felt it acutely.
Her “story” was, in fact, more of an off-the-cuff reference to outdoor swimming.
We were on the way to our office having met for coffee, walking past Vauxhall Arches, home to many things, including what used to be a set of salubrious night-clubs (I know from living nearby over 20 years ago). I mentioned having read about a new club under these arches earlier in the morning – LICK – which is only open to women. In a short space of time this new venture has drawn in the crowds, partly as many straight women frequenting are doing so simply to enjoy a safe space away from men.
Amelia, it transpired, had had a similar experience at Hampstead Ponds just the weekend before, when she went along to one of the “women only” areas with a friend.
“Women only” as a concept is not a new one, and one can only hope that it will continue to grow and catch up with the predominantly “men only” staples that have existed since the dawn of time.
It was, instead, how Amelia described the feeling of walking past the particular sign at the ponds that flawed me.
“As we approached the place, there was a signpost” she explained, “which said ‘No Men Allowed Beyond this point’ and, just at reading those words, I felt this immense wave of relief pass through my body – it felt so reassuring and safe.”
That was all it took.
Either via distraction, via denial, or via some pathetic moral high-grounded sense of being so aware of gender inequality – so pervasive and festering in every crevice of society that it forms gargantuan valleys of injustice everywhere – that I was immune from feeling any sense of responsibility about it myself; whichever of these types of leanings I’d been clinging on to, for however long, were smote in that instant.
A bristling and uncomfortable realization, perhaps, that whilst I’ve been writing about gender equality in various countries around the world over the past 7 years, often drawn to describing CARE’s work in what are termed as “crisis” countries (such as Palestine and the Philippines) I’d remained blind to the reality that most patriarchal behavior, which makes women and girls experience vulnerability, exists below the surface.
As such, this behaviour is immune to “crisis” labelling, and routinely allowed to manifest simply as “status quo”.
For all the many positive gender campaigns and female role models that continue to combat these subterranean and destructive norms, I give maximum kudos a
Congratulations on your recent birthday, and on finishing up your ‘A’ level exams this morning!
Who’d have thought you’d make it through those intact, after such appalling mock results, and no University offers in the bag. You can now, at will, rapidly forget all those Shakespeare and Aristophanes quotes you learnt in the woods with ‘JR’, deliriously smoking packs of cigarettes, whilst counting down the days until this one – the day you got to put your biros down, walk out of the familiar, and off into a world of new.
Full marks, too, for all the extra-curricular activities safely executed upon these past two years at boarding school. It gives me considerable joy to report that no long-term damage was caused by any of said activities and exploits. In fact, you may well have been all the better shaped from them. Who knew?!
The summer holidays you are about to embark on will be some of the very best times of your life. Bettered only by each and every chapter that unfolds, year after year, from now on – all the new twists and turns you will encounter in the process offering up maddening and exhilarating experiences in equal measure. But, don’t worry, I can vouch for the fact that you at least get through to 44 years old, relatively unscathed.
I’ve no wisdom to impart to you that will be any more influential on your life than by learning it yourself, on your terms, and when you are ready. Although, if you are reading this, then a few things maybe to throw into the mix (you know how much you/I like to offer up nuggets, when given half a chance):-
With these unfolding chapters and experiences that I have just forewarned you about, seeking comfort and reassurance from different sources can tie you over (books, physical challenges, bottles of wine shared with entrusted friends) however, the trick is to create your personalized palate of truths, from within your own ample stock of resources. You don’t have to rush this. Let it come when the time is right;
We do all, of course, only go round once (as one of your future inspirations will reaffirm) and so, where we can, we’re the more fulfilled in the end if we spend these days with our ears open and our perspectives in a constant state of flux. You will travel, you will place yourself in situations to do just this – over and over – and you’d be wise to never stop doing so, even if that means staying in one place for a long period of time. There will be ways (technology, you’ll see) to do this, that haven’t been invented yet;
Be thoughtful, even when you don’t think you need to be;
Be present, even when you are not;
Moreover, find connection in as much as you can. People, places, objects, activities. Love.
All the rest is an assortment of choices, indulgences, emotions and circumstance. Life’s tombola. Full of surprises it can be, so don’t be afraid to ever buy a ticket and put your hand in to see what is there.
Believe in yourself (just look what you pulled off with those exams) and be sure to write to me in the future.