The Illusion of Choice

These 10 Corporations Control Almost Everything You Buy
These 10 Corporations Control Almost Everything You Buy

It’s worth clicking on the info-graphic above to see the finer detail it contains, although the over-arching sentiment makes its own headlines.

It would be perfectly reasonable to take a look at the graphic, shrug your shoulders, with a “yeah, so what?” and perhaps avoid taking any type of hypocritical stand point by bemoaning the enormous footprint, influence and Orwellian doom-mongering speculation that might come from accepting that the world’s corporate elite monopolise so much, given you yourself may well spend your hard earned cash buying, using and consuming the products that these companies market and sell.  On that charge, I am also guilty on many counts. Continue reading “The Illusion of Choice”

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Fair and Lovely?

A Vaseline advert for men's skin-whitening cream
A Vaseline advert for men’s skin-whitening cream

At what point in the future will branding not be such a dominating force in society, or even cease to exist all together?

I asked myself this question yesterday, following a conversation had with colleagues here in Delhi about skin-whitening, and the way this practice has swept across the country.

Millions of Indian women and (more recently) men buy brands such as Fair and Lovely each day, in an attempt to look fairer and more attractive. The same company who produce Fair and Lovely (Hindustan Lever, a Unilever subsidiary) also just launched a hand-washing initiative in India, through their Lifebuoy soap brand, aimed at helping eradicate easily preventable diseases – such as dysentery – which claim the lives of many young children in India.  The ad is pasted at the end of this post.

In my simple mind, the conflation of these two Unilever brands in what they stand for, and what they are selling, is slightly bizarre. Continue reading “Fair and Lovely?”