Tag: partnerships

Placing the future of ‘Partnerships’ in the best hands

On By saigonsaysIn behaviour change, climate change, Equality, Humankind, International Development, partnershipsLeave a comment

A new dawn for partnerships – Bangkok, March 2023

Last week I co-facilitated a training course for UNESCAP (the UN’s Economic and Social Commission for Asia and the Pacific) at the UN headquarters in Bangkok.

This is noteworthy (and the cause of my first post here since May last year) largely because it represents only the second overseas trip I’ve made for work, since I high tailed it out of Laos in March 2020, with hours to spare, before the Vietnamese border police would have had me detained for a fortnight.

Whilst narrowly avoiding being barred for tampering with UN tech equipment in our set up last week (as well as encountering a curious number of delegates who tried to infiltrate our course) the days spent with the 20 participants enrolled on the training was a real privilege, and a further reason for sharing some reflections here.

The course itself – The Partnering Initiative (TPI) Partnership Accelerator – was a distilled version of a longer set of modules that I’d been conducting online, during the pandemic, as an associate of TPI. In engaging previous teams in the content, from international NGOs, through to large corporations, and UN agencies themselves, I’ve come to acknowledge that TPI’s curriculum offers up a comprehensive and water-tight set of insights and tools, to equip most would-be partnership experts out there looking to forge, manage and scale up multi-stakeholder initiatives and collaborations.

Built into our sessions in Bangkok was more than a smattering of theory and frameworks, about how to get the best out of your partnerships, alongside practical exercises and role plays, designed to allow teams to practice such things as negotiation skills, trust building, and experiencing alternative power dynamics.

Last week’s participants had gone through a lengthy application process in order to participate and then, in most cases, had also gone through lengthy journeys from various SIDS (Small Island Development States) in order to physically show up in Thailand.

Fiji, Mauritius, Seychelles, Palau, Kiribati, New Caledonia, Solomon Islands, Papua New Guinea and Timor-Leste were all represented in some form, during our two days – a constellation of countries covering some of the planet’s most diverse and distributed societal eco-systems.

There are 58 SIDS in total, and one of the resounding pieces of encouragement, that I took away from those engaged in last week’s training, was the appetite and energies they told us their country’s young people felt about the array of sustainability issues that the UN, and others, have carved out across the existing SDGs (Sustainable Development Goals).

I was struck not just by the talent and inputs and experiences shared in the room during our course, but by how motivated each participant was to take their knowledge and learning from the course back to their home countries and to disseminate this wider.

Young people, it was made clear, either still studying, or launching their careers in SIDS, hold the key, in so many ways, to unlocking and unleashing the real power that true partnership-working possesses, when it comes to addressing the world’s most pertinent of social and environmental crises.

All too often, cultural and historical norms predominantly practiced by older generations, hold back progress in society. Progress, for example, towards enabling more girls to have access to education. Progress towards offering more inclusive opportunities for local communities to benefit from national and international supply chains. Towards a future where land rights are equally distributed and acknowledged, where political spaces incorporate more voices from those all too often marginalised, where the resources and the influence of the private sector are leveraged in a more equitable way, namely one which benefits the world’s informal economies.

These outcomes, and many more, were the talk of our sessions in Bangkok, and these issues deserve more airtime beyond a brief training course.

From our participants last week we heard that these are issues which should be built more rigorously into school curricula. Their importance is such that we cannot rely on those in current positions of power, set as they often are in their own ways, and blinkered to emerging societal trends, to be the “changemakers” or the “catalysts of change” that they so often label themselves.

It is young people, either of school or university age, or of working age, with whom these issues most resonate.

Tomorrow’s leaders will carry the can for many of the mistakes made since the concept of “partnership” was broadly incorporated into development jargon. Some people in development circles will say partnerships have always been around, but it was, perhaps, only really at the UN’s 1992 Rio Conference on Environment and Development that the concept of multi-stakeholder partnerships was first coined in a serious way.

In the 30 years since, we’ve seen some admirable attempts to model partnership working. However, we’re just skimming the surface of what I believe can be achieved.

TPI have been hard at it, consulting, designing, sharing and teaching thousands of practitioners since they took on this gauntlet almost 20 years ago. I admire them for that, and for what they have carved out in this space. They are leading the charge.

It is, however, in the hands of the younger generation, in my opinion, where we should be increasingly targeting investments, resources and opportunities to build even wider and deeper the ‘know-how’ about what partnering can achieve, and how it can be done even better. And, on a scale that we’ve never seen before.

Quality over quantity: taking a new approach to partnering

On By saigonsaysIn UncategorizedLeave a comment

The adage about “quality over quantity” is, perhaps, a useful moniker to attach to the behaviour of much of what has defined the last 30 years of Western society. If only more people invested less on satisfying their own need to consume and amass money.

I remember Oxfam’s hard hitting inequality campaign about the 85 people on the bus earning more than half the world’s wealth. Suitably appalled at the notion, I carried on with my life. The Panama Papers brought out a similar reaction, and I maybe spent as much as 15 minutes spluttering into my morning coffee about that one, before moving onto the next item.

Is it possible we are becoming immune to these well articulated and researched realities, when they’re plastered over a Guardian front page, because these issues are too enormous for us to do anything useful about? In which case, have the last 18 months helped curate reasonable conditions for the world to begin what many have called a “re-set” – when it comes to consumer greed and wealth – or does lockdown, instead, simply reinforce individual survival instincts?

I see zero changes in the status quo – the richest in the world continue to set the conditions for life as we know it, the dividends of which are only enjoyed by the people on the bus.

I also see no chance of this status quo changing in the next ten years. The role of China in that time will surely be one of the decade’s defining legacies however, in the meantime, whilst as individuals we can make daily choices about how we conduct ourselves, who we support, and how we “show up” in the world, this post focuses on the coalescing of organisations and institutions.

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Partnerships. Collaborations. Multi-sector platforms. Shared value.

These are all buzzwords. In particular, but not exclusively, they’re used across the international development industry, bandied from website to website, embedded in keynote speeches from Washington DC to Ho Chi Minh City.

In the non-profit world I’ve inhabited, for nearly two decades now, if I had a dollar for every time I’ve spoken about each of these these words and phrases (or been lectured to about them) I, too, would have been tweeting moronic selfies from space by now.

In spite of what feels like a decent collective effort, by many in the public, private and non-profit sectors, I simply don’t buy it that the majority of those organisations, pontificating and evangelising about their partnerships, are actually properly invested in them, and committed to partnering, operationally, in the ways that they say they are.

Given the UN helpfully convened and framed a new set of Sustainable Development Goals (SDGs) for the world, six years ago, a good starting place to find evidence of how organisations have been partnering with each other, to support the SDGs, can be found via http://www.sdgsinaction.com or directly through their app. There are some great insights here, and it’s a good way to start to familiarise yourself with each of the Goals, and behind which specific organisations are rallying.

My daughters learnt about the SDGs at primary school. A positive marker of progress, in my opinion, in terms of how the issues of poverty and social and environmental injustice have become mainstreamed through education, and through easier access to information.

Still, I’m skeptical that organisations are only just touching the edges of potential, when it comes to truly partnering with one another.

Having worked with UN agencies, with large International NGOs, smaller non-profits, and with a range of corporations, in different regions of the world, I see the attention to detail lacking. The processes and systems for partnering are not in place. The commitment to rigour – in brokering partnerships, in their execution and in their assessment – are all below par.

Why is that?

1. Many organisations bolt-on these partnering skills to the responsibilities of already “very busy” people;

2. Others don’t secure the buy-in from important decision-makers, which usually results in under-performing partnerships;

3. And, categorically, too many organisations are prone to talking a good game in public about their reasons for partnering, but then oversee (or are forced to oversee) a compromised reality, when it comes to what their organisation is able or willing to invest in that partnership.

Like other things in life, practice makes perfect.

Organisations might do better securing all the resources, time and energy that they do have, into a smaller number of partnerships. Even starting with one. Managing just one partnership really well could have far-reaching and longer lasting results, than managing five mediocre ones.

The Partnering Initiative is a great outfit for those organisations looking to upskill in this area. They offer tools and policy guidance for setting up partnerships, as well as examples on good and bad practice.

There are other good resources out there, too, for those organisations ready to reframe and reinvent how they conduct their partnerships, and especially for those whose objectives are not exclusively designed for the 85 on the bus.

My tip, is to shoot for quality over quantity: make one partnership truly count for something, and this will pay valued dividends in the future, to those who deserve it more.

Gender Equality and the role of business

On By saigonsaysIn UncategorizedLeave a comment

For the past eighteen months, Coracle Consulting has taken on several client assignments, respectively seeking to tackle a common goal: how to best engage the Private Sector on the subject of Gender Equality?

Tackling outlandishly sized issues, such as the emancipation of women and girls, can be an equally daunting as well as inspiring proposition.

There have been notable public advocates for women’s empowerment, who have given traction to the surrounding causes, and possible solutions to redress, gender equality, and to bring more attention to the disparities that have always existed.

From the suffragette movement that influenced the British Government’s position on introducing womens’ right to vote, through to the more modern day, global ambassadors such as Malala Yousafzai, speaking out for young girls and their right to an education.

Very rarely, however, through the archives of campaigns and individual acts of sacrifice, in the fight for gender equality, has the private sector surfaced as a likely protagonist and champion for women’s rights.

If, by “private sector” we assume a definition that both includes profit-making entities, as well as the market systems within which they grow these profits, there has been a vacant chasm of inactivity and ignorance between how the private sector could impact positively on gender equality vs. what it has historically, and actually, done.

Although there are more women than men in the world, the trillions of dollars of revenue and capital flow connected to global markets are almost exclusively governed by men. Men monopolize high level political spaces, they monopolize multi-national corporation board rooms and, in the majority of countries still, the purchasing privileges of any one given household.

To turn this trend around, or at least to begin the process of re-calibrating the direction of this metaphorical ship, will take generations. However, that process, slowly but surely over the last decade, is underway.

This post won’t focus on the contrasting examples of progress seen from one country to the next. For every success story and anecdote of gains made and celebrated in one context, another more chilling chronicle of discrimination or vulnerability can be told from somewhere else.

Instead, we want to share Coracle’s recent experiences of how to best influence and engage an ever growing queue of companies, eager to take seriously their role in the pursuit of a new norm when it comes to treating men and women equally. To capture some of what we have learnt, the following lessons are shared, for those looking to invest in running their businesses in a more gender responsive way:

1. Don’t shy away from auditing how your existing business is performing in terms of addressing gender (and other diversity) issues. One of the most effective ways for the private sector to change, is through the influence that comes from within the sector itself. Just as companies react to how their peers innovate new products, or leverage technology, the same rule applies when one company actively publishes their progress to develop new policies and practice around issues of inclusion. It’s better to be a pioneer and fail a few times before making progress, than to aim for mediocrity at best, or at worst, remain enshrouded in antiquated operational past-times.

2. Work with others who can ensure you get the basics right. A myriad of recent research and tools have been published by institutions including the UN, USAID and international NGOs such as CARE International, that offer step-by-step guidance for companies when it comes to how to initiate and implement more gender responsive behaviours and outcomes. Becoming familiar with these is one minimum task for a company, but forging partnerships with NGOs and CSOs over a longer period of time, to collaborate more fittingly with experts is also going to significantly accelerate a company’s journey, both in defining standards and then designing long term plans for enacting these.

3. Create spaces and platforms for women to share their perspectives and suggestions on how to change the status quo. Female employees, women producers in a company’s supply chain, female customers and consumers of company products – where are their voices in your company’s strategy? If a company is dis-connected from its own eco-system of stakeholders, and their data and research excludes the perspectives of women writ large, then whatever changes are made will always be compromised.

4. Find the money and resources to make the changes to your business lasting and meaningful. Do not consign issues of diversity and gender equality to be the mainstay of a suitably titled “Corporate Social Responsibility” manager, or else farm them out to your human resources department. The CEO of your company, or equivalent, should be accountable for this, with no exception, and if your company tracks its operational progress using a catalogue of measurable indicators, these should feature gender-related criteria across all aspects of the company’s operations.

5. Don’t fall into the trap of making “socially responsible” decisions because you have been advised this will enhance your company’s reputation. The fact is, there is a way of balancing positive social and environmental impacts from your business, alongside growing your company’s revenue. The sacred “win-win” scenario does exist and an ever increasing number of companies – from the largest to the more discreet start-ups – are curating their strategies based on this very triple bottom line objective. An exciting legacy can be left by the private sector when it comes to environmental stewardship, social impact and financial profit making.

How your company chooses to embrace designing, and seeing through to fruition. a more blended set of outcomes such as these, is up to you.

Coracle’s commitment will always be to offer you our ideas and our experiences from collaborating with non-profits and the private sector for the past twenty years, and are aim will always be to inspire your business into action.

For more information about how Coracle can support you in this regard, feel free to connect with us at http://www.coracleconsulting.net or email timbishop@coracleconsulting.net 

Covid-19 requires us to put partnerships front and centre

On By saigonsaysIn behaviour change, International Development, partnershipsLeave a comment

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Paul Polman and Peter Tufano

Yesterday, in an interview with Peter Tufano from Saïd Business School Paul Polman concluded that covid-19 had “shown the gaps that exist in our society”, and that a “global crisis like this requires a global response”.

Polman, who stood down from running Unilever at the end of 2018, is a seasoned businessman when it comes to discussing sustainability issues. Under his leadership, Unilever helped lead the charge, on behalf of large corporations, in defining why pursuing a “shared value” agenda (coined as such by Porter and Kramer in the Harvard Business Review almost a decade ago) might end up being more than just a newfangled public relations exercise.

From designing a unique global sustainability charter (The Unilever Sustainable Living Plan) for their business operations, and investing in their own accountability frameworks and evaluation metrics for this, through to chairing the private sector group who influenced the UN’s shaping of the current Sustainable Development Goals, Unilever’s ten year sustainability trajectory under Polman paved the way for many other industries.

Way before this last particular decade, many of Unilever’s brands had more than dabbled in the “CSR” space. One of the first tie-ups I learnt about, when I joined CARE International in 2006, were the hand-washing initiatives led by Dove soap in south Asia, and which engaged local CARE teams in finding innovative ways to distribute health messages to rural communities.

It was clear to me, during my initial years with CARE in London, that Unilever had an omnipresent feel about it as a company, in terms of its presence on the sustainability scene.

When I joined the WSUP management team in 2008 for CARE, Unilever were one of the most active private sector partners, determined to prove that the answer to global water-sanitation issues lay in the collaboration between government, private sector and civil society working together.

And then, by 2010, CARE had launched JITA, a rural sales programme in Bangladesh that relied on everyday products being sold by local tradeswomen. No surprise, then, that Unilever had pioneered the earlier pilots to JITA, adapting certain products for harder to reach communities (also no surprise that it was Professor Linda Scott from Saïd Business School who championed a significant investment in measuring the impacts of JITA’s work).

Indeed, in the arena of the emerging partnerships and collaborations, which I saw take shape during those years, Unilever were front-runners.

Moving to Vietnam in 2011, I spent more time in the Asia-Pacific sustainability arena, only to find a similar dynamic out here, with Unilever once more driving the debates and popping up at conferences and seminars to lead the examples of good practice, particularly when it came to partnerships and sustainability.

So, in many ways, Polman’s insights yesterday fell well in line with what I would expect him to say about the current covid-19 pandemic.

Words are easy – real and sustained action tends not to be so.

The tension with putting words into action is not a new phenomenon. I’d be the first to challenge a lot of the work that companies put out there under a sustainability banner. To me, we’ve a long way to go on the topic of forging genuinely meaningful and long lasting partnerships between different organisations and especially when it comes to multi-national companies.

It seems to me, though, that covid-19 has somewhat re-written the script, not just for how businesses might engage in societal and environmental issues, but how every organisation engages.

Every conversation that anyone in the world is having today is in some way influenced by covid-19. It has changed everything. Forget starting any new chapter headings, we all need to learn a new language to read this particular book.

And that is, perhaps, why I found Polmans’ words so inspiring.

Already, covid-19 and the new realities it has brought upon society, simply must now be a catalyst for changing the way organisations work together. Somehow, before old habits and models and behaviours are allowed to creep back in, we must foster long-term commitments by government, private sector, and civil society to actually be the global “responders” that Polman is insisting are required.

In the interview, Polman cites some immediately comforting examples of where health, tech, pharmaceutical, and manufacturing sectors have collaborated together to address the pandemic. The world is rising to certain aspects of the challenge it faces.

Many commentators have been quick, also, to recognise the very positive way in which these recent months can help shape a healthier society in the future. One where larger numbers of people make choices not geared towards satisfying their own desires or needs.

Also in the mix, as the realities for the world’s poorest and most marginalised population groups come sharper into focus, is a greater awareness about the extent to which covid-19 will almost certainly end up further increasing the world’s inequalities – inequalities that have for so many years exacerbated the vulnerabilities of those living with very little prosperity and facing constant injustices.

As Polman mentioned yesterday, every year 8 million people die because of cigarettes, and 7-8 million because of air pollution. That the fatalities for which covid will be responsible won’t reach such numbers, further highlights perhaps the complacency that exists about the sales of tobacco and the number of regulatory controls that effect air quality.

I listened earlier in the week to someone on the radio talking about the many millions of people the world over who, for reasons of old age or disability, have been self-isolated from society their whole lives. That radical re-thinking about the digital and virtual nature of providing services and products – be they educational or health related, or other – is now well underway because of covid-19 is both exciting and deeply revealing.

Does this mean covid-19 embodies some type of perfect humanitarian storm of circumstances, out of which new alliances, partnerships and cross-sector collaborations will be forged? Did the world need the “re-boot” that I’ve read some people describe the current circumstances as?

Time will tell.

To quote Polman from the start, this crisis like none other before it, is “showing our society’s gaps” – for everyone to see. Acknowledging these gaps is one thing. Finding the right, long term solutions to them is another.

Polman indefatigably believes that the right type of solutions will only be found if the world works together.

And, at this point in time, I can only whole-heartedly agree.

 

Tell-tale signs your Partnership is heading in the wrong direction

On By saigonsaysIn behaviour change, Communications, International Development, partnershipsLeave a comment

marketcartoonist

My apologies upfront if you arrived at this post under the impression it would offer up relationship advice. Instead, I’m here to discuss the increasingly common pursuit of Cross-Sector (in particular, business and non-profit) Partnerships, and where they often run into trouble.

In many ways, looking closer at what makes for a successful individual relationship (be it with your manager, your partner or anyone else for that matter) is no bad place to start when it comes to establishing what it takes to maintain decent Cross-Sector Partnerships.

As explored in last month’s post there are some fairly stock conditions and behaviours that characterise good partnering – suitable preparation, clear communications, mutually beneficial goals, openness, honesty and regular evaluation, being just a handful of examples.

Let’s assume, then, that doing the opposite to any of these conditions is immediately going to put your partnership into more perilous scenarios. None of these conditions on their own are necessarily deal-breakers or deal-makers. But, combined, they will provide a robust framework from which to explore and experiment.

So, given an understanding of the types of conditions which are optimal for partnering, what might be some of the more subtle tell-tale signs that your partnership is, in fact, headed for the rocks? Here are some to contemplate:

#1 Early onset Complacency Syndrome.

Each partnership between a business and a non-profit (let’s stick with these two types of organisation, although the rules are relevant for other sector combinations) has it’s own unique context. If we assume that both organisations have done their research upfront, are partnering towards a shared goal, and have made initial investments of resources into the partnership, it doesn’t then always follow that the rest of their partnering experience will unfold as planned.

A symptom to look out for, that can often be traced right back to the early stages, is that of complacency. In my experience, particularly where funding is involved, complacency can occur on both sides.

On the side of the business partner (typically funding the non-profit in some way) there can be an instinctive sense of entitlement. This is, perhaps, unavoidable but still worthy of note. Many relationships that a business manages include those where that business is paying for something. Albeit with an agency or with a supplier, a business and its employees can have a subconscious expectation that they are in the driving seat because it is their money enabling things to happen. If they want a meeting at short notice, or they cancel a meeting at short notice, that isn’t to be taken as disrespectful, because they are the funding entity, so they are allowed to call the shots.

On the side of the non-profit, the side most likely receiving funds, another form of complacency can emerge. Again, this isn’t always the case, but I’ve seen non-profits, who are under pressure for funds, sign “partnership” agreements with corporate donors and, once the ink is dry on the contract, the non-profit moves onto the next funding target.

The over-arching point here comes down to discipline. Whatsoever your reasons for engaging with another entity – in a relationship that you are labeling a “partnership” – it is not good enough, nor sustainable, to take anything for granted. If the fit between two organisations is honest and meaningful then, as with any of the relationships in your life to which you place value, the act of being a complacent partner will hopefully not materialise, nor be accepted.

#2 – Nurturing your Partner’s “Value-Add”.

Let me caveat that “Value-Add” is jargon. An overly-hyped phrase, it flies off the tongue at most Partnership Conferences or workshops these days. However, beneath the jargon lies a revealing symptom.

Companies who partner with non-profits, or with public sector organisations, are increasingly being asked to demonstrate their Value-Add, when it comes to helping address societal issues. A social development organisation seeking to partner with a business is under pressure to do the same. Indeed, worthy Cross-Sector Partners will identify what their Partnership brings, as a combined team. Those in the partnership will articulate what is often referred to as a “Value Proposition” even, and spend weeks and months refining this together.

When done well, taking a systematic approach to Value Addition – in our example, this translates as two organisations clearly spelling out what it is they want to achieve together, how they will be successful, and why their partnership stands out from others – can reap dividends for all involved, and deliver great outcomes for the partnership.

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Are your Partnerships built for learning or do they rely on jargon and platitudes?

However, I’ve seen lip service approaches taken by organisations when it comes to recognising each other’s contributions and, as a result, not then taking steps towards helping evolve and nurture these contributions.

Organisations, particularly large ones, tend to be internally focused, strapped for time, complicated to navigate, and highly political. For those managing partnerships, there is simply not always the requisite amount of bandwidth, in one’s typical day, to spend that critical time learning more about the organisations with whom you are partnering.

This, it seems to me, is a missed opportunity. How might an organisation ever truly partner with another if that learning component is never fulfilled?

To be clear, partnering with another organisation doesn’t mean you can’t disagree with something they are doing (or have done) and it definitely shouldn’t mean you can’t call out bad practice. On the contrary, some of the companies partnering NGOs are seeking that very regular and wholesome critique from the NGOs they partner. Certain companies even evaluate their partnerships based on an NGO’s ability to do just that.

And, yet, the majority of organisations aren’t prepared to invest the time and resources to learn from each other, and learn about each other’s industry.

Which has never made sense to me, given the most rational case for establishing a Cross-Sector Partnership in the first place should be the realisation that your organisation’s goals cannot be achieved unless you work with other entities (and particularly those who bring skills and knowledge to the table that you don’t have).

Without fulfilling a commitment to explore what your differences are, and how you can compliment each other (and, over time, make each other a more rounded and robust outfit) organisations run the risk of simply partnering for partnerships’s sake.

#3 – Owning your Mistakes.

In the realm of Cross-Sector Partnerships there is a narrative shaped around what that partnership is doing (or intends to do) which often relies on a heavy dose of positive public relations. CEOs will pepper a conference speech with crowd pleasing intentions. New brand campaigns are created in the process. Press releases fly about social media. A hashtag is born. And so things escalate.

Behind the scenes, however, Cross-Sector Partnerships are reliant on individual relationships between multiple people. What can happen in the furor of a new Partnership is that individuals become carried away with the compelling narrative, and impermeable to doing wrong. And one thing we know about human relationships is that it’s doesn’t always come naturally to people to accept responsibility for things when they go wrong. This is particularly evident inside the workings of an externally published partnership, high off of its own sense of self-worthiness, and all that it has set out to accomplish.

When things go wrong in a partnership, all too often one side will blame the other (either directly or covertly). It can then be a cumbersome, and ultimately fatal, process continuing the partnership in the wake of an episode where individuals have thrown each other under the proverbial bus.

Much can be done to prevent this from happening (again, the importance of giving due consideration upfront about the nature of a partnership, or then advocating clear ways of working as the partnership progresses, are two such examples). Although the true test lies in people’s commitment to learning and to improving both their own practices and behaviours, as well as that of their respective organisations.

Doing so requires courage, some risk taking and a sharp sense of what it means to do the right thing.

I am sure many examples can be thrown back in my face of situations where organisations did the very opposite of the right thing, burying bad news stories or unethical practice, and lived to tell the tale.

Equally, I have my anecdotes of where my own handling of a sticky situation with a partner organisation was conducted in a way that protected my team from receiving just blame. Regretfully, there are probably more than one of these to recount.

And yet, I am convinced of the fact that Cross-Sector Partnering would be more impactful, with more sustained and productive outcomes, were we to work harder at trusting each other, and owning our mistakes and the times where we might have misjudged a situation. Easier, of course, to say than to live out, but we must try.

So, there you have it.

My three Tell-Tale signs to look out for when embarking on serious Cross-Sector Partnerships, and which apply to you and your partner organisation:

  1. Relationship Complacency;
  2. Not investing in each other’s Value Addition; and
  3. The inability to accept that Everyone Makes Mistakes, from which we can all learn.

Thanks for reading, and happy Partnering!

 

My Top Cross-Sector Partnership Tips

On By saigonsaysIn behaviour change, Communications, International Development, partnerships, trustLeave a comment

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Getting the best out of your Partnerships: Investing upfront, learning to work differently, and telling your story!

Whether you are a business or a non-profit entity, it will not have escaped your attention that the United Nations Sustainable Development Goals prioritised what they refer to as “the Global Partnership for Sustainable Development”. It is their 17th Goal, and it largely focuses around the role that large institutions together play to address social and environmental issues, on such topics as trade, technology (eg population internet access) and remittances.

However, their use of the word “partnership” is taken from the Millennium Development Goals (MDGs) which also coveted the practice. In turn, some of the even earlier commitments, in particular to cross-sector partnering, were coined at the 1992 Rio Earth Summit. In the 28 years since that event, the act of organisations partnering together to achieve common goals has become mainstream parlance in the world of sustainability. Which has meant, a lot of the time, the true definition of what it means to partner has become lost in the melee, and the word is bandied about as a “catch-all” phrase and, unfortunately, much of the time used incorrectly.

Keeping abreast of how cross-sector collaborations have evolved over the past 15 years, I have recently launched a consultancy – http://www.coracleconsulting.net – that helps broker cross-sector partnerships, and build the skills required to implement these effectively.

It seems to me that there are some fundamental principles to how a good partnership between different types of organisations can be established, implemented and then (hopefully) scaled and sustained.

Here, then, for those readers interested, is an indicative list of 4 Top Tips that I would suggest can enhance the quality of cross-sector partnerships:

#1 – Upfront investment in appropriate Partnership Resources. On too many occasions I’ve seen organisations launch partnerships together without duly auditing what their respective resource investments were in advance. The types of resources to which I’m referring include: human capital; financial; senior leadership buy-in; R&D; measurement systems; and internal and external communications plans.

In the scenario where a large corporation has decided to form a partnership with an international NGO, I see there to be several “must do” components to this that, if left out, will compromise the outcomes of the partnership. These components would include the following:-

Having an approved a partnership budget; Agreeing to necessary time allocations from team members to staff the actual work; Engaging respective Senior Leadership (and ideally the CEO) in signing off the intentions of the partnership; Giving due thought and budget to conducting research into the partnership objectives and activities; and, finally, paying due consideration to communicating internally and externally about the partnership as it progresses.

Each of these components requires resourcing and needs to be planned upfront, or else the partnership will fall at the first hurdle.

#2 – Learning to cede control of different pieces of the Partnership and to embrace new ways of working. Cross-sector partnering is a two-way affair, on every level. It can be all too easy for companies and non-profits not to appreciate the different organisational norms to which they respectively adhere. “Unlikely bedfellows” was a phrase used to describe the corporate sector, many years ago when I set up a new team inside of an international NGO. My team was responsible for building partnerships with big business and many of my colleagues did not approve of us engaging with companies – many, today, are still not convinced by it either.

Actually making a successful, mutually beneficial partnership between two organisations, who live and breathe very differently, is no mean feat. Success, then, lies in how each might change their habits. For companies, this might be ceding control of full decision making on issues where (with suppliers or agencies, for example) they might usually have the final say. For NGOs, accepting that a long-term collaboration with a corporation will need to support the profit targets of that company, in addition to the social or environmental ones, can be a harder sell to all NGO staff than you’d think.

#3 – The human face of a partnership is crucial, but without the right systems in place, things will unravel. In the sustainability world, whether you are an NGO employee seeking to engage a retail company around ethical sourcing, or a corporate procurement specialist, looking for a local non-profit expert to help with your company’s gender strategy, your personality is often the very first thing that gets you off and running.

An organisation’s human capital is by far one of their biggest assets when it comes to forging and maintaining cross-sector partnerships. That said, it is not uncommon for organisations to make an individual’s roles over-whelming and untenable, by putting them in charge of all the different partnership responsibilities. Too much pressure on one pair of shoulders is not wise.

What many partnering organisations do well, not only to more subtly adjust and improve the quality of their partnerships but also to remove the weight of the burden on their staff, is to set up robust and practical ‘systems’ for partnering. These start with due diligence processes, when choosing a partner, and finish with rigorous surveying of the partnership at different stages. By creating systems that guide organisations on each aspect of partnering, you are signalling that your partnering intentions and commitments are legitimate, and that you are not falling into the trap of partnering for the sake of it.

#4 – Celebrating Partnership successes helps raise the bar for wider industry and Sustainability Goals. With your upfront investments and research completed, your partnering systems set up and your experiences underway (as well as your own organisation slowly responding to some new ways of working because of that) then my last tip is to ensure a space for sharing out your achievements and the organisational learning you’ve gleaned about cross-sector work. Hopefully, by this stage of your partnering – reflecting on the trajectory you and your team have been on – you will be able to log several “wins”.

To be a solid partnering organisation over the long term, will mean conforming to a set of values and behaviours. Typically, these tend to be positive ones. Examples being: being honest and open; being a clear communicator;  seeing perspectives from different sides; taking risks when trying new things; analysing what went wrong; and having an attitude of wanting to improve the nature of one’s partnership. Much like with any relationship, different organisations will find some of these harder than others.

In my opinion, however, one of the missed opportunities with cross-sector partnerships is when organisations don’t share out their ideas and experiences, and aren’t then contributing to consistently increasing the bar of quality on the practice of partnering more generally. There are multiple ways of telling your industry, or your supply chain, or your opposite number at a rival company, your partnering story.

Without these stories, we simply will not evolve the art form of partnering, which will mean our collective sustainability efforts will go to waste.

Partnering for Good

On By saigonsaysIn behaviour change, Humankind, International Development, UncategorizedLeave a comment

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Click here http://www.coracleconsulting.net to check out my new partnering venture!

I’m fast approaching 9 years living in Saigon, and the welcoming in of the latest lunar New Year celebrations (the “White Metal Rat” no less) with all the usual anticipation of things to come, has coincided with a flurry of global and personal chapter headings…

Only this weekend I read about the terror attacks in my old London neighbourhood, Streatham Hill, have mourned the initial days of Brexit slipping into reality, genned up on Coronavirus (as my daughters’ schools close for the week as a precaution) and am stomaching the prospect of a future Trump administration, post 2020 election, following the collapse of his impeachment and the latest news from the Iowa caucus this morning.

In home news, Issy and I married 4 weeks ago in Sri Lanka, and this week I am soft launching a new business idea to improve the quality of partnership work that co-exists inside and between the worlds of Non-Profits and Business.

Under Coracle Consulting, I’ll be facilitating training and coaching for those organisations keen to join forces with others to address different social and environmental issues.

So, why should organisations choose to Partner in the first place?

For the many years that I was lucky enough to experience the highs and lows of cross-sector “collaborations,” poverty alleviating “partnerships” and multi-sector “platforms” I never lost sight of the importance of experimenting with the idea that partnering with others can reap rewards.

I saw these rewards not only for those doing the partnering, and those positively impacted by the outcomes of good partnering, but also from the perspective of growing an overall learning about how different approaches to partnering can offer up new solutions fit to tackle many of our existential, societal flaws.

Countless partnership case studies exist (featured on these pages too) that highlight positive practice, and many teaching aids are available (TPI’s Partnering Toolbook, or The Partnership Brokers Association for example) to help guide practitioners.

Over the years, I’ve spoken at various conferences in Asia about partnering, and have supported the work of organisations such as Business Fights Poverty and Elevate (a CSR Asia company) in moving the dial on this topic – in particular, the nexus where international NGOs and large corporations join forces, and together seek to make sizable social, environmental and economic gains.

Overall, it seems to me that there is a significantly long way to go down the partnership road before systematic standards, principles and ways of working come naturally to the many millions of public, private and non-profit entities out there who want to “make a difference”.

What I hope to do in 2020 – global fluctuations in politics and personal milestones aside – can be summed up by these two goals:

  1. To raise awareness about, and demonstrate why, there huge potential exists when organisations invest in partnerships; and
  2. To offer up my time and experiences to support organisations in their respective pursuit of finding the right partner in their eco-system, and then turning their ideas and innovations into important and scalable solutions for as many people, communities and societies as they can.

I’d love to hear from anyone on this topic, and will always find the time to discuss ideas and suggestions for how large scale improvements and enhancements can be made to partnering.

Do get in touch, either in the comments section here or over on the Coracle pages: http://www.coracleconsulting.net

Thanks for reading and have a great Year of the Rat!

Economic Resilience: Lessons from a workshop in Kenya

On By saigonsaysIn behaviour change, climate change, International Development, Well-Being, Women's EmpowermentLeave a comment

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Local market in Westlands, Nairobi

Every day, we each make decisions about money. Weighing up hundreds of transaction options in a single week, our choices are based on quality, value, needs and desires. To do this, we require information and knowledge, and ultimately we crave the security of knowing that we can afford to buy things.

Cryptic introductions aside, this post is inspired by an illuminating week overseas with new people, and offers up some jet-lagged musings about money and about equity.

Last week I was in Nairobi, with colleagues from Save the Children who’d gathered to share their experiences on the topic of “Economic Resilience”.

In a game of ‘Non-Governmental Organisation [NGO]’ Bingo, now would be the time to mark a cross in your first box: Economic Resilience, what a buzz-word (or “fuzz-word” as someone in Nairobi suggested) indeed.

There were 14 country teams in attendance last week, each armed with definitions, approaches, ideas and stories to tell about their respective efforts at delivering projects with local communities that increase people’s Economic Resilience.    Continue reading “Economic Resilience: Lessons from a workshop in Kenya” →

Can we really take big business seriously when it comes to the SDGs?

On By saigonsaysIn behaviour change, Humankind, International Development, trust, Walk the TalkLeave a comment

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Gaza, May 2017 – https://definitelymaybe.me/2018/05/11/money-is-power/

It was during a Business in the Community event in the summer of 2006 that I first met Carol Monoyios, CARE UK’s Marketing Director, and responsible (in part, at least) for the fact that I spent the next 13 years working for CARE International.

Carol and the organization’s then Programme Director, Raja Jarrah, had hatched a plan and it was to be my fate, attending that July event, to end up playing the role of their main protagonist.

Their plan was, and remains, a simple one: create a multi-functional team inside of CARE to work with businesses and markets in a new and more impactful way.

What various colleagues across CARE’s system had determined, the year before at a conference in Nairobi, was that there were many ways to work with business and markets, with the purpose of supporting CARE’s mission of empowering women and girls, but these were not being centrally coordinated very well.

Inside of the NGO sector at that time, most agencies who took money from business were using this largely as a means to fund projects. A separate department would then typically manage the organisation’s “market development” programmes – the result being that these two functions were not collaborating.      Continue reading “Can we really take big business seriously when it comes to the SDGs?” →