Last week I was in Islamabad, supporting the efforts of the CARE International team there, who have led a very successful set of engagements with the private sector to address social issues in Pakistan. In a country beset by a number of political and social tensions, CARE have decided to flip the traditional paradigm of not seeing what companies “can do for us” but, instead, what “CARE can do for business”. A bold move, and one which is so far paying dividends.
Whilst you can still find ardent members of the international climbing fraternity hacking their way precariously through road blocks and using unofficial routes, to climb some of the country’s spectacular mountain ranges, it is common enough knowledge now that Pakistan’s tourism industry is far from booming. Continue reading “What can CARE do for business?”