Quality over quantity: taking a new approach to partnering

The adage about “quality over quantity” is, perhaps, a useful moniker to attach to the behaviour of much of what has defined the last 30 years of Western society. If only more people invested less on satisfying their own need to consume and amass money.

I remember Oxfam’s hard hitting inequality campaign about the 85 people on the bus earning more than half the world’s wealth. Suitably appalled at the notion, I carried on with my life. The Panama Papers brought out a similar reaction, and I maybe spent as much as 15 minutes spluttering into my morning coffee about that one, before moving onto the next item.

Is it possible we are becoming immune to these well articulated and researched realities, when they’re plastered over a Guardian front page, because these issues are too enormous for us to do anything useful about? In which case, have the last 18 months helped curate reasonable conditions for the world to begin what many have called a “re-set” – when it comes to consumer greed and wealth – or does lockdown, instead, simply reinforce individual survival instincts?

I see zero changes in the status quo – the richest in the world continue to set the conditions for life as we know it, the dividends of which are only enjoyed by the people on the bus.

I also see no chance of this status quo changing in the next ten years. The role of China in that time will surely be one of the decade’s defining legacies however, in the meantime, whilst as individuals we can make daily choices about how we conduct ourselves, who we support, and how we “show up” in the world, this post focuses on the coalescing of organisations and institutions.

******************************************************

Partnerships. Collaborations. Multi-sector platforms. Shared value.

These are all buzzwords. In particular, but not exclusively, they’re used across the international development industry, bandied from website to website, embedded in keynote speeches from Washington DC to Ho Chi Minh City.

In the non-profit world I’ve inhabited, for nearly two decades now, if I had a dollar for every time I’ve spoken about each of these these words and phrases (or been lectured to about them) I, too, would have been tweeting moronic selfies from space by now.

In spite of what feels like a decent collective effort, by many in the public, private and non-profit sectors, I simply don’t buy it that the majority of those organisations, pontificating and evangelising about their partnerships, are actually properly invested in them, and committed to partnering, operationally, in the ways that they say they are.

Given the UN helpfully convened and framed a new set of Sustainable Development Goals (SDGs) for the world, six years ago, a good starting place to find evidence of how organisations have been partnering with each other, to support the SDGs, can be found via http://www.sdgsinaction.com or directly through their app. There are some great insights here, and it’s a good way to start to familiarise yourself with each of the Goals, and behind which specific organisations are rallying.

My daughters learnt about the SDGs at primary school. A positive marker of progress, in my opinion, in terms of how the issues of poverty and social and environmental injustice have become mainstreamed through education, and through easier access to information.

Still, I’m skeptical that organisations are only just touching the edges of potential, when it comes to truly partnering with one another.

Having worked with UN agencies, with large International NGOs, smaller non-profits, and with a range of corporations, in different regions of the world, I see the attention to detail lacking. The processes and systems for partnering are not in place. The commitment to rigour – in brokering partnerships, in their execution and in their assessment – are all below par.

Why is that?

1. Many organisations bolt-on these partnering skills to the responsibilities of already “very busy” people;

2. Others don’t secure the buy-in from important decision-makers, which usually results in under-performing partnerships;

3. And, categorically, too many organisations are prone to talking a good game in public about their reasons for partnering, but then oversee (or are forced to oversee) a compromised reality, when it comes to what their organisation is able or willing to invest in that partnership.

Like other things in life, practice makes perfect.

Organisations might do better securing all the resources, time and energy that they do have, into a smaller number of partnerships. Even starting with one. Managing just one partnership really well could have far-reaching and longer lasting results, than managing five mediocre ones.

The Partnering Initiative is a great outfit for those organisations looking to upskill in this area. They offer tools and policy guidance for setting up partnerships, as well as examples on good and bad practice.

There are other good resources out there, too, for those organisations ready to reframe and reinvent how they conduct their partnerships, and especially for those whose objectives are not exclusively designed for the 85 on the bus.

My tip, is to shoot for quality over quantity: make one partnership truly count for something, and this will pay valued dividends in the future, to those who deserve it more.

Partnering for Good

CC header
Click here http://www.coracleconsulting.net to check out my new partnering venture!

I’m fast approaching 9 years living in Saigon, and the welcoming in of the latest lunar New Year celebrations (the “White Metal Rat” no less) with all the usual anticipation of things to come, has coincided with a flurry of global and personal chapter headings…

Only this weekend I read about the terror attacks in my old London neighbourhood, Streatham Hill, have mourned the initial days of Brexit slipping into reality, genned up on Coronavirus (as my daughters’ schools close for the week as a precaution) and am stomaching the prospect of a future Trump administration, post 2020 election, following the collapse of his impeachment and the latest news from the Iowa caucus this morning.

In home news, Issy and I married 4 weeks ago in Sri Lanka, and this week I am soft launching a new business idea to improve the quality of partnership work that co-exists inside and between the worlds of Non-Profits and Business.

Under Coracle Consulting, I’ll be facilitating training and coaching for those organisations keen to join forces with others to address different social and environmental issues.

So, why should organisations choose to Partner in the first place?

For the many years that I was lucky enough to experience the highs and lows of cross-sector “collaborations,” poverty alleviating “partnerships” and multi-sector “platforms” I never lost sight of the importance of experimenting with the idea that partnering with others can reap rewards.

I saw these rewards not only for those doing the partnering, and those positively impacted by the outcomes of good partnering, but also from the perspective of growing an overall learning about how different approaches to partnering can offer up new solutions fit to tackle many of our existential, societal flaws.

Countless partnership case studies exist (featured on these pages too) that highlight positive practice, and many teaching aids are available (TPI’s Partnering Toolbook, or The Partnership Brokers Association for example) to help guide practitioners.

Over the years, I’ve spoken at various conferences in Asia about partnering, and have supported the work of organisations such as Business Fights Poverty and Elevate (a CSR Asia company) in moving the dial on this topic – in particular, the nexus where international NGOs and large corporations join forces, and together seek to make sizable social, environmental and economic gains.

Overall, it seems to me that there is a significantly long way to go down the partnership road before systematic standards, principles and ways of working come naturally to the many millions of public, private and non-profit entities out there who want to “make a difference”.

What I hope to do in 2020 – global fluctuations in politics and personal milestones aside – can be summed up by these two goals:

  1. To raise awareness about, and demonstrate why, there huge potential exists when organisations invest in partnerships; and
  2. To offer up my time and experiences to support organisations in their respective pursuit of finding the right partner in their eco-system, and then turning their ideas and innovations into important and scalable solutions for as many people, communities and societies as they can.

I’d love to hear from anyone on this topic, and will always find the time to discuss ideas and suggestions for how large scale improvements and enhancements can be made to partnering.

Do get in touch, either in the comments section here or over on the Coracle pages: http://www.coracleconsulting.net

Thanks for reading and have a great Year of the Rat!