I sat up and watched the first half of last night’s Women’s World Cup Final between USA and Netherlands, and it made great viewing. I’m no soccer pundit but I have immense respect for the idea of the game as a platform for many things. Exercise, competition, entertainment – it’s been called the most popular sport in the world.
A source of extreme sponsorship deals and extortionate salaries, soccer’s unique blend of controversy and celebrity continue to guarantee it a levitated brand status amongst millions of young wannabe players or ageing supporters.
In the UK, football is more important to some people than religion, family, work, or any truly higher plain or life calling. Without soccer, for these disciples, life would fundamentally cease to have meaning.
Where you fall on the side of loving or despising the “Great Game” itself, 2019 will surely go down as the year that the world woke up and recognized just how wholly discriminatory the world of soccer has been towards women. That will simply now never be the same again. Continue reading “Eyes on the prize”